1. Nordic Marketing Conference June 2005 The web as a marketing media Workshop 7 by Lotte Buchbjerg

2. Nordic Marketing Conference June 2005 in Finland 2 Agenda Presentations around the table - brief Experiences from Statistics Denmark Experiences from: Estonia Lithuania Sweden Finland

3. Nordic Marketing Conference June 2005 in Finland 3 Experiences from Denmark Background Project in the Spring 2005 Implementation Maj 2005 A continuous process

4. Nordic Marketing Conference June 2005 in Finland 4

5. 5 Background We want to establish: a horizontal marketing group a functional organisation a uniform design a customer related web site - in Statistics Denmark

6. Nordic Marketing Conference June 2005 in Finland 6 The spring project project group - horizontal schedule steering group Main goals: increase sales in generel increase usability before June 2005

7. Nordic Marketing Conference June 2005 in Finland 7 Four project goals 1.Customer feedback 2.New page for customers 3.Basic templates 4.Plan of implementation

8. Nordic Marketing Conference June 2005 in Finland 8 Ask your customers Focus group interviews Personal contact Actual and potentiel needs Customer behaviour Satisfied customers return

9. Nordic Marketing Conference June 2005 in Finland 9 Focus group interviews Three interviews in January Manuscript Concluding Report Follow- up procedure

10. Nordic Marketing Conference June 2005 in Finland 10 Focus group interviews - results Change is needed Cross divisional solutions Is data for free? Active languages Customer service

11. Nordic Marketing Conference June 2005 in Finland 11 New page for customers User friendly entrance Images/pictures Standardized/individual products References

12. Nordic Marketing Conference June 2005 in Finland 12 2. New customer page

13. Nordic Marketing Conference June 2005 in Finland 13 Subsites Status on the existing pages Uniformity Crossreference/linking Training - Courses in maj

14. Nordic Marketing Conference June 2005 in Finland 14 Subsite template

15. Nordic Marketing Conference June 2005 in Finland 15 Plan of implementation Training of the website editors Instruction New structure in list of subjects How to publish Maintenance - updating responsability

16. Nordic Marketing Conference June 2005 in Finland 16 What´s next?….. Registration of customer contact Continuous updating/developing Define our market E-commerce Customer Relationship Management www.dst.dk/service

17. Nordic Marketing Conference June 2005 in Finland 17 Summary Feedback Organisational structure Schedule

18. Nordic Marketing Conference June 2005 in Finland 18 Your turn… Estonia www.stat.eewww.stat.ee Lithuania www.std.ltwww.std.lt Sweden www.scb.sewww.scb.se Finland www.stat.fiwww.stat.fi

19. Nordic Marketing Conference June 2005 in Finland 19 Questions Who are your priority customers? What do you want to sell ? How do you sell? Do you have a sales departement? Have you organised your outbound sale? – and how? Have you organised your inbound sale? – and how