1. 1 E-Busines & E-Commerce Williams, B.K, Stacy C. Sawyer (2007). Using Information Technology: A Practical Introduction to Computers & Communications. Seventh Edition, McGraw-Hill, New York. ISBN-13: 978-0- 07-110768-6

2. 2 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menjelaskan: pengertian e-business dan e-commerce, jenis-jenis e-commerce (C2)

3. 3 Outline Materi Databases & The Digital Economy: E- Business & E-Commerce Using Databases to Help Make Decisions

4. E-Business “The use of electronic network and assosiateed technologies to enable, improve, enhance, transform, or invent a business prosess or business system to create superior value for current or potential customer” 4

5. 8-5 Databases & The Digital Economy E-Commerce –The buying and selling of products and services through computer networks –Examples of some e-tailers (electronic retailers): www.amazon.com sells books and music onlinewww.amazon.com www.sees.com sells candy onlinewww.sees.com www.ebay.com connects buyers with sellers online using online auctionswww.ebay.com

6. 8-6 Databases & The Digital Economy Innovative e-tailer technologies make online shopping easier –One-click option Allows you to click on an item and immediately go to the check-out process –360-degree images Allow you to see all sides of an item –Order tracking Bar codes are assigned to items being shipped that allow customers to check shipping progress via the internet –Shop bots Are programs that help users search for a particular product of service

7. 8-7 Databases & The Digital Economy Types of E-Commerce –Business-to-business (B2B) A business sells to other businesses using the internet or a private network to cut transaction costs and increase efficiencies –Business-to-consumer (B2C) A business sells goods or services to consumers –Consumer-to-consumer (C2C) Consumers sell goods or services directly to other consumers with the help of a third party, such as eBay.

8. 8-8 Using Databases to Help Make Decisions What are the qualities of good information? –Correct and verifiable –Complete yet concise –Cost effective –Current –Accessible

9. 8-9 Using Databases to Help Make Decisions Most organizations have 6 departments to which information must flow –Research and development –Production (or operations) –Marketing and sales –Accounting and finance –Human resources (personnel) –Information systems (IS) Information flows horizontally between departments

10. 8-10 Using Databases to Help Make Decisions Besides the 6 departments, many organizations also have 3 levels of management –Strategic-level management Top managers concerned with strategic or long-term planning and decisions –Tactical-level management Middle level managers who make decisions to implement the strategic goals set for the organization –Operational-level management Low-level supervisors make daily operational decisions Information flows vertically between management levels

11. 8-11 Using Databases to Help Make Decisions Decentralized Organizations – a new structure –Employees increasingly telecommute – some staff have no desk or office at work –Employees communicate with each other more via email than in person –Companies use Groupware CSCW (computer- supported cooperative work) systems to enable cooperative work by groups of people –The management structure is flattened as employees are given more authority to make day-to-day decisions

12. e-Business is Interdisciplinary Marketing Computer sciences Consumer behavior and psychology Finance Economics Management information systems Accounting and auditing Management Business law and ethics Others

13. Spectrum Value e-Busines –Efficiency

14. Spectrum Value e-Busines –Effectiveness

15. Spectrum Value e-Busines Reach

16. Spectrum Value e-Busines –Structure Konsep brick-and-morter menjelma menjadi click-and-morter telah mengubah prilaku perusahaan dalam pendekatan bisnis –Opportunity Terbukannya peluang yang lebar bagi pelaku bisnis untuk berinovasi menciptakan produk-produk atau jasa-jasa baru akibat ditemukannya teknologi baru dari masa kemasa