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Published byClyde McDaniel Modified over 9 years ago
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SEARCHING FOR HEROES Donate blood & save lives!
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Blood = Life 80% 3,5% 42 days
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Unfortunately… Not enough young donors Why? – Fear – Lack of information – Reluctance How can we change this?
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It‘s time for heroes!
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COMMUNICATION SPOT PRINT OUTDOOR FORESQUARE FB: SUPERHERO YOURSELF FACEBOOK VIRAL HERO OF THE YEAR DAY OF THE HEROES SUPERHERO-MOBILE GUERILLA T-SHIRTS
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Now it‘s your turn Create a story board for the TV-ad Create a visual for print & outdoor Facebook strategy for viral campaign Development eCards Design superhero-mobil Visual for T-Shirts Promote „Day of the heroes“ & „hero of the year“
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Timeline & budget Briefing 26.3.12 1st concept review 2.5.12 Final concept review 1.8.12 Finalize organisation 3.12.12 Start of campaign 1.2.13 End of campaign 31.1.14 ATLOnlineBTLMerchandise € 25.000€ 10.000€ 5.000€ 10.000
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THANK YOU FOR PUTTING YOUR HEART BLOOD INTO THIS PROJECT
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