1. Team Hillebrand / Mader

2. The demographic development in AT leads to a big challenge in the blood supply: In the future we will have more older people who need blood and less younger people who are actually possible to donate blood. This situation can easily cause a shortage in the supply of blood!

3. Team Hillebrand / Mader

4. Teasercampaign: blutleer.at → FB site online banner campaign print billboard streetwash

5. Team Hillebrand / Mader Call2Action campaign: blutleer.at → FB site incl. game online banner radio spot print benefits for blood donation mobile app

6. Team Hillebrand / Mader Budget Creatives (incl. development, litho, image processing and editing)8.000 € Production (billboard, radio spot, online banner)8.500 € Media (print VICE & Ray -50% RK bonus, billboard & radio spot -100% cooperation, online) 14.500 € FB page (incl. programming and supervision)7.000 € App programming and development17.000 € Total budget:55.000 €

7. Team Hillebrand / Mader Timing Presentation agency15.04.2013 Rebriefing and ongoing coordination Finalising of the teasercampaign, call to action campaign17.05.2013 Start teasercampaign31.05.2013 Start call to action campaign on “Weltblutspendetag”14.06.2013 Ongoing supervision online mediaab 14.06.2013

8. Team Hillebrand / Mader If you aren‘t shitting yourself, you‘re not doing something new. James Hilton