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S ARAH B RIGHTMAN MACAU CONCERT 2010 Date: Oct 24, 2010 Venue: Venetian Cotai Arena Time: 20:00 Capacity: Approx 8000.

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Presentation on theme: "S ARAH B RIGHTMAN MACAU CONCERT 2010 Date: Oct 24, 2010 Venue: Venetian Cotai Arena Time: 20:00 Capacity: Approx 8000."— Presentation transcript:

1 S ARAH B RIGHTMAN MACAU CONCERT 2010 Date: Oct 24, 2010 Venue: Venetian Cotai Arena Time: 20:00 Capacity: Approx 8000

2 ONE OF THE MOST LOVED PERFORMERS IN CHINA

3 2008 BEIJING OLYMPIC GAMES OPENING CEREMONY WITH LIU HUAN

4 A BOUT SARAH Sarah Brightman is an English classical crossover soprano, actress, songwriter and dancer. Brightman debuted as a dancer in troupes such as Hot Gossip and later released a string of disco singles. She achieved greater fame as a musical theatre performer and partner of theatre composer Andrew Lloyd Webber, with whom she originated several roles including Christine Daaé in The Phantom of the Opera.

5 A BOUT SARAH Later, Brightman collaborated with former Enigma producer Frank Peterson. Her style, a blend of classical vocals and pop-inspired instrumentation and arrangement, earned her further success. 150 Gold and Platinum awards Brightman has received over 150 Gold and Platinum awards in 34 countries and is the only artist to hold #1 spots on the Billboard Classical and Dance charts simultaneously. She has sold over 26 million albums worldwide.

6 2004’s Harem World Tour Photos To get a taste of the visual feast that is the hallmark of Sarah Brightman concerts, the photo gallery below features a look back at the spectacular 2004 HAREM World Tour. Spanning three continents, the HAREM tour played to an audience of 700,000 fans in arenas worldwide.

7 S ARAH B RIGHTMAN MACAU CONCERT 2010 SPONSORSHIP RATIONALE This exclusive proposition will provide a high profile sponsorship & marketing program utilizing all promotional activity of the concert.

8 :: This affiliation with the Sarah Brightman Macau Concerts offers your brand the unique opportunity to become an integral part of bringing one of the world’s most unique performers to audiences across Macau, Hong Kong and China. :: Sarah Brightman ’s audience is made up of sophisticated white collar adults. They are leaders of fashion and masters of passion and creativity. :: Sarah Brightman is renowned for her powerhouse singing performances full of drama and excitement. S PONSORSHIP R ATIONALE

9 :: Tiffanycan “own” the entertainment marketing space by sponsoring top global artist Sarah Brightman. :: Sarah Brightman is one of the hottest stars in the world – selling out venues worldwide. :: High quality talent paired with high quality Sponsor :: In line with Sponsor’s image – Elegant, High End, Sophisticated :: Capture Sponsor’s target audience –SOPHISTICATED, Elegant Chinese W HY S ARAH B RIGHTMAN ?

10 This sponsorship is designed to create a marketing platform for a Sponsor that will target upper-middle class professionals that share a love for unique, luxurious innovative fashion styles and products. Key objectives of this sponsorship include: “A” list best of brand association Reinforce brand value and image status Attract new customers and reward existing customers Build trade and new client relationships Deliver dynamic brand impact Provide acute top of mind awareness S PONSORSHIP G OALS

11 Entitlement Full On-Site Exposure Tickets & Hospitality Full Marketing platform including : TV, radio, print, outdoor, PR, online, etc. * Marketing Platform can be customized to meet Sponsor’s company/brand strategies and needs S PONSORSHIP B ENEFITS

12 Entitlement TIFFANY name and logo will be integrated into the official concert title across all advertising, promotion, and publicity materials “Sarah Brightman’s Macau Concert 2010 Presented by Sponsor” Total category exclusivity – no competing sponsors in category associated or present at the venue S PONSORSHIP B ENEFITS

13 Full On-site Exposure: High visibility of Sponsor signage displayed throughout the Venetian and Sands Sponsor ads to run on video screens both at Venetian and Sands (Indoor & Outdoor) Sponsor booth at the show S PONSORSHIP B ENEFITS

14 Full On-site Exposure: TIFFANY product display and demo Sponsor name on all ticketing “Sarah Brightman’s Macau Concert 2010 Presented by Sponsor” Sponsor premiums (identified by Sponsor) S PONSORSHIP B ENEFITS

15 Tickets & Hospitality: Complimentary tickets in the VIP seating section at the show – Will be seated at A section floor seats & B section middle location Opportunity to purchase additional tickets prior to public sale Rights to VIP hospitality area at the venue Meet and greet opportunity with Sarah including photos S PONSORSHIP B ENEFITS

16 Integrated Marketing Campaign: The Sarah Brightman sponsorship package includes a full marketing platform (please see details in the following slides) Sponsor will also retain the rights to create additional Sponsor programs to drive marketing messages, key product assets and brand image (product display, pre-concert activity outside the venue, etc.) Sponsor can leverage your association with this world renowned artist to establish relevant brand identity & enhance relationships with Sponsor’s new and existing customers S PONSORSHIP B ENEFITS

17 Integrated Marketing Campaign: The Sarah Brightman Macau Concert will be supported by an integrated marketing platform through all channels including: TV Radio Print Outdoor PR Online Point of sale and in-store promotions S PONSORSHIP B ENEFITS

18 Integrated Marketing Campaign: Radio Commercials with sponsor information on key radio channels such as CR2 FM 90.3 and Metro Radio 99.7,etc. and the equivalent in other cities News spots with sponsor information on key radio channels such as CR2 FM 90.3 and Metro Radio 99.7, etc. and the equivalent in other cities S PONSORSHIP B ENEFITS

19 Integrated Marketing Campaign: Print Print ads in top newspapers in each Macau, Hong Kong and China Full page color ad in music, lifestyle, and trendy magazines Articles interviewing Sarah Brightman in key magazines – Sponsor mentions News spots in all key newspapers Sponsor logo on posters, tickets, backstage and VIP passes. S PONSORSHIP B ENEFITS

20 Integrated Marketing Campaign: Outdoor Media “Presented by Sponsor” and Logo on all : Video screen ads on outdoor LED in Venetian, Sands and Four Seasons Video screen ads on Cotai Jet ferry, Venetian shuttle bus, Sands shuttle bus and Four Seasons shuttle bus Billboard & LED outside the Venetian S PONSORSHIP B ENEFITS

21 Integrated Marketing Campaign: PR Sponsor recognition in all press conferences and releases. All Sarah Brightman press and PR will mention Sponsor as presenting sponsor. Logo will appear where possible (printed materials etc.) Opportunity for Sponsor representative to speak at the press conferences Written press releases – Sponsor mentions in all releases Opportunity to sponsor Sponsor post-party All press to millions will mention Sponsor S PONSORSHIP B ENEFITS

22 Title Sponsor- 2.5M Official Sponsor- 1M Co-Sponsor- 0.5M SPONSORSHIP RATES: S ARAH B RIGHTMAN

23 S PONSORSHIP C ATEGORY Entitlement Title Sponsor 冠名贊助商 Official Sponsor 指定贊助商Co-Sponsor聯合贊助商 Naming on concert tickets e.g. e.g. The Venetian Macao and XXX proudly present “Sarah Brightman Concert 2010” Souvenir and its distribution with naming right at cost of Organizer in the venue, if any with prior approval from Feld Entertainment  Courtesy to Sponsor from Artist (TBC)  Logo exposure and credit mention in all press materials - Publicity materials (e.g. Print ads and poster… etc) - outdoor advertisements (e.g. Billboard, bus-body… etc)  Logo exposure and credit mention at the Press Events, if any - e.g. Press Conferences, … etc.  Invitation to Press Events, if any  Right to utilize official show visual of POP promotion with prior approval by the Organizer (e.g. posters, banners, in-store buntings… etc)  Ticket Redemption 6 weeks before 4 weeks before Complimentary Tickets 10% of Package Return = HKD 250,000 10% of Package Return = HKD 100,000 10% of Package Return = HKD 50,000 Package Cost HKD 2,500,000 HKD 1,000,000 HKD 500,000

24 Thank You! We look forward to partnering with you for the the Sarah Brightman MACAU CONCERT 2010! contact: Michael MacRitchie Group Director MGI Entertianment michael@mgientertainment.com +853 662 88884


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