1. Your New Public Relations Resource Kit Mary Chris Skeldon, Communications Director Laura Adkins, Communications Specialist

2. All You Need in One Place

3. Kit Folder PR Guide Brochures Catalogue Sample Brochures A CD filled with documents you need again and again Guideline for news Style guide Communications Team Contact Information

4. Your Step by Step Guide

5. Exchange & Your Local Media

6. Getting to know the media. Develop a trusting relationship.

7. Earned Media Do great things - earn free publicity!

9. Go to the National Exchange Club Facebook Page and Like us!

10. Let’s talk about your image. Share your story.

11. Exchange & Your Local Media

12. Select a Chair – add Committee Members – Define duties.

13. Your Annual Public Relations Plan

14. Public Relations Plan Please share your ideas Set your goals: State what you want to accomplish: Some ideas – Build attendance for an event? Make Exchange more famous? Other goals? Establish a Timeline: For each step and activity Budget considerations: Can you afford an ad, radio spot, flyers, posters, etc. Action Steps: Who is doing what? A good plan should accomplish your goals and elevate the community awareness of Exchange.

15. Take it step by step

17. PR Chairs are needed at every level. Club Level District Level PR Chair

18. Keep good lists! Media List Key Contacts Passed Down Google Search Emails Phone #s Names Updated

19. Media comes in many forms Let’s talk about each Newspapers Television Radio

20. Generating Media Interest

21. The News Release Format

22. Public Service Announcements Air time is free or at a reduced cost, but there may be production costs.

23. Radio Public Service Announcement 30 Seconds The Declaration of Independence. The Gettysburg Address. Franklin D. Roosevelt’s “Four Freedoms” address. John F. Kennedy’s inaugural address. (short pause) These historic documents, and others like them, tell the story of our American heritage. Take time to remember the history of our beloved nation. Replicas of historic American documents are on display at the Freedom Shrine at (location). This message is sponsored by the Exchange Club of (name) and (name of participating radio station). ###

24. Public Service Announcements

25. Other PR Avenues

27. National Publicity

28. National Awards

29. Other Guide Resources Exchange Milestones Newsletter Tips and Techniques Bulletin Editor Checklist Custom Logos Print PSA’s/Ads

30. Coming Attractions PR/Marketing Committee New Branding for Exchange New Billboard Libraries Public Service Announcements

31. “Communications works for those who work at it.” - John Powell, Composer