1. © 2012 IBM Corporation Smarter Planet Pictograms July 2012 Integration, Collaboration, Network

2. © 2012 IBM Corporation Smarter Planet Pictograms 2 3 I’s

3. © 2012 IBM Corporation Smarter Planet Pictograms 3 InstrumentedInterconnectedIntelligent These pictograms may be used only to represent IBM's point of view on instrumentation, interconnection and intelligence. 3 I’s

4. © 2012 IBM Corporation Smarter Planet Pictograms 4 Agriculture

5. © 2012 IBM Corporation Smarter Planet Pictograms 5 PigCowFishFarmCornWheat BreadTable settingGallonBottle General Agriculture

6. © 2012 IBM Corporation Smarter Planet Pictograms 6 Commerce

7. © 2012 IBM Corporation Smarter Planet Pictograms 7 Shopping BagShopping BagsPurseShopping BasketShopping CartCoffee Cup 1 Coffee Cup 2Bar CodeTagPrice ScannerT-shirtHanger Retail Commerce

8. © 2012 IBM Corporation Smarter Planet Pictograms 8 Cargo ContainerBoxCargo ShipCargo TruckTractor Supply Chain Commerce

9. © 2012 IBM Corporation Smarter Planet Pictograms 9 Energy and Utilities

10. © 2012 IBM Corporation Smarter Planet Pictograms 10 Transmission Tower 1Transmission Tower 2Wind Turbine2-Prong Plug3-Prong PlugEuropean Plug Energy-Efficient Light Bulb Light SwitchOutlet 1Outlet 2European Outlet BatterySmart Meter1Smart Meter 2MeterPowerEnergy Cycle 1 Electricity Energy and Utilities

11. © 2012 IBM Corporation Smarter Planet Pictograms 11 Energy Cycle 2EnergySubstation Electricity (cont’d) Energy and Utilities

12. © 2012 IBM Corporation Smarter Planet Pictograms 12 Green Energy 1Green Energy 2Electric Car 1Electric Car 2Bike to WorkTree Recycle Green Electricity Energy and Utilities

13. © 2012 IBM Corporation Smarter Planet Pictograms 13 Water BottleSnowflakeWater DropsWater DropFaucetUmbrella Water CycleWater SpoutWater QualityWavesPercent WaterWater Sensors Chemicals in WaterWater MeterSensor Water Energy and Utilities

14. © 2012 IBM Corporation Smarter Planet Pictograms 14 Gas PumpOil Barrel 1Oil Barrel 2Oil DrillOil DropOil Container Gas Station Oil Energy and Utilities

15. © 2012 IBM Corporation Smarter Planet Pictograms 15 Nuclear Energy and Utilities

16. © 2012 IBM Corporation Smarter Planet Pictograms 16 Finance

17. © 2012 IBM Corporation Smarter Planet Pictograms 17 DollarUK PoundEuroJapanese YenChinese YuanIndian Rupee Russian RubleBrazilian RealSouth African RandKorean WonSwiss FrancCurrency Dollar Bill StacksDollar BillsCredit Card BackCredit Card FrontWalletBank Money Finance

18. © 2012 IBM Corporation Smarter Planet Pictograms 18 Savings, U.S.-CentricCalculator Money (cont.) Finance

19. © 2012 IBM Corporation Smarter Planet Pictograms 19 Government Services

20. © 2012 IBM Corporation Smarter Planet Pictograms 20 Security Camera 1Security Camera 2 Security Government Services

21. © 2012 IBM Corporation Smarter Planet Pictograms 21 Police Car ProfilePolice CarFire Truck 1Fire Truck 2SirenShield 1 Shield 2 Public Safety Government Services

22. © 2012 IBM Corporation Smarter Planet Pictograms 22 Government Building 1 Government Building 2 Public Service Government Services

23. © 2012 IBM Corporation Smarter Planet Pictograms 23 Graduation CapBookAwardOpen BookSchool Education Government Services

24. © 2012 IBM Corporation Smarter Planet Pictograms 24 Healthcare

25. © 2012 IBM Corporation Smarter Planet Pictograms 25 DNABeakerPillsPrescription BottleSyringeMedicine Bottles Medicine Bottle Pharmaceutical Healthcare

26. © 2012 IBM Corporation Smarter Planet Pictograms 26 Stethoscope 1Stethoscope 2AmbulanceHospitalMedical RecordsMedical Shield Medical CrossHealthcare Worker Medical Care Healthcare

27. © 2012 IBM Corporation Smarter Planet Pictograms 27 Monitor 1Monitor 2Monitor 3 Monitoring Healthcare

28. © 2012 IBM Corporation Smarter Planet Pictograms 28 Technology

29. © 2012 IBM Corporation Smarter Planet Pictograms 29 Satellite DishWiFiCell TowerTelephoneBlackberryCell Phone SmartphoneiPhoneText Message 1Text Message 2TabletApps Tablet with WiFiKey Pad Telecom Technology

30. © 2012 IBM Corporation Smarter Planet Pictograms 30 ServerChipRFIDMicrochipElectronicsLaptop Computer TowerDesktop ComputerFlat ScreenMouseUSB Cable Hardware Technology

31. © 2012 IBM Corporation Smarter Planet Pictograms 31 Transportation

32. © 2012 IBM Corporation Smarter Planet Pictograms 32 TruckCar ProfileCarBusTrainMetro ConstructionAirplaneSop LightSpeedometerParking Meter 1Parking Meter 2 General Transportation

33. © 2012 IBM Corporation Smarter Planet Pictograms 33 General Concepts

34. © 2012 IBM Corporation Smarter Planet Pictograms 34 PartnershipTwo PeoplePersonFamilyColleaguesOffice Building CalendarCalendar / TimelineScale / WeightHouse 1House 2World Map EnvelopeScissors General General Concepts

35. © 2012 IBM Corporation Smarter Planet Pictograms 35 DistributeIntegrationOrganizationAnalyticsLifecycleRefresh / Continuous Integration, Collaboration, Network General Concepts

36. © 2012 IBM Corporation Smarter Planet Pictograms 36 3D Bars3D CubesBar ChartLine GraphGrowthFolder Document FileFolder FileDocument 1Document 2 Data General Concepts

37. © 2012 IBM Corporation Smarter Planet Pictograms 37 LockUnlockLinksAlert Security General Concepts

38. © 2012 IBM Corporation Smarter Planet Pictograms 38 PlaySoundVoiceMusic Media General Concepts

39. © 2012 IBM Corporation Smarter Planet Pictograms 39 ChatFacebookTwitterLinkedInSkype Social General Concepts

40. © 2012 IBM Corporation Smarter Planet Pictograms 40 GearsToolsPlantWarehouseFactoryForklift Manufacturing General Concepts

41. © 2012 IBM Corporation Smarter Planet Pictograms 41 Magnifying Glass Search General Concepts