1. ( Client Name) Analysis and Recommendations By: SEHA CONSULTANCY Services Copyright © 2014.SEHA Consultancy Services. All rights reserved

2. Market Analysis High End 25% Medium End 45% Low End 30% Copyright © 2014.SEHA Consultancy Services. All rights reserved Market Size: $ __M Market Share (%) 20% 30% 10% Sector -Data Centre -Health Care -Water Treatment -Commercial -Hospital -Manufacturing -Residential -Telecom -Agriculture Competitor -MNP -TCP -SOP -MNT -TOP -LTP -GOP -XPZ -DFE

3. Growth Phase FY’07-FY16 Copyright © 2014.SEHA Consultancy. All rights reserved $M$M CAGR:10% CAGR:12% CAGR:11%

4. Path to Market Utilization Copyright © 2014.SEHA Consultancy Services. All rights reserved Focus on Contractors Segment considering sales capability, network reach and profitability

5. Perception – Price Positioning Copyright © 2014.SEHA Consultancy Services. All rights reserved -Need to focus on Pricing strategy and Target Medium End Segment. -Comp 3 is well positioned in market

6. Weak Strong Weak Price (L1) Place ( L2) Promotion (L3) Product (H1) Target Market (H2) Focus Area: -Technological Improvement. -Competitive Advantage / Disadvantage Focus Area: -Effective Positioning. -Innovate Product messaging Focus Area: -Logical distributor channel -Key Account Management Focus Area: -Channel Training needs. -Strategic Stakes Focus Area: -Switching-cost. -Cost of Exit. 5’P Analysis

7. Competitive Positioning Copyright © 2014.SEHA Consultancy Services. All rights reserved Comp 3 competitive positioning towards Growth.

8. Growth Chart Sales : $ 350 M Data Centre: $ 10 M $ 360 M $ 382 M Hospitals: $ 15 M Water Treatment: $ 7 M $ 375 M Target Growth : $ 32 M Market Potential: $ 475 Copyright © 2014.SEHA Consultancy Services. All rights reserved

9. Summary

10. Contact Information Sales / Marketing Enquiry: Copyright © 2014.SEHA Consultancy Services. All rights reserved