1. Promote, promote, promote: How to make your PLTW program stand out and gain the recognition it deserves

2. Project Lead The Way is the largest and most influential STEM organization in the United States, with over 5,200 schools currently offering at least one program of study. You are part of something bigger than yourself.

3. Together, we’re solving a national crisis. A workforce skills crisis. PLTW students from your school & district will go on to be the next generation of leaders, thinkers, and do-ers.

4. Let’s tell people about it.

6. What’s newsworthy? More than you think! Course activities – Anna Garcia, 3D printing, aerospace, civil engineering, EDD projects Adding new courses Mentorships, industry experiences Student success, scholarships Teachers completing core training Becoming a master teacher Competitions If you don’t feel comfortable tooting your own horn, as someone else to!

7. Coverage doesn’t happen overnight. Build the relationships Media Advisories / Press releases Op-Eds

8. The power of partnerships Community support is critical. School partnership teams Business and industry support (Chevron We Agree)

9. Social networks

10. Share : Photos Projects Stories & News Tag @PLTWorg or #PLTW or post to PLTW’s Facebook wall

12. Grow your program Current students Open Houses Display Cases Photos Banners & posters Stickers Newsletters Spirit Wear Graduation Cords White coat ceremony

14. Grow your program Incoming students Personal letters! School visits Open houses Get girls involved!

15. Girls in Engineering: The story of Hilliard Davidson High School Link to YouTube video: http://www.youtube.com/watch?v=Ytax6qmzsi8 &feature=share&list=SPcCTPHuIP75Lve1V8Tkn vRKMNrJ9G7rB0

16. Own the brand

17. Data and Resources

18. Houston, we have a problem. The United States ranks 17 th in science achievement; 25 th in math ability out of 65 countries. 1 By 2018… – STEM jobs will grow by 17 percent 2 – 1.2 million STEM jobs will go unfilled 3

19. Houston, we have a problem. Women constitute 48 percent of the U.S. workforce but hold just 24 percent of the U.S. jobs in STEM 4. Only 1 in 10 STEM professionals is a minority woman.

20. PLTW is solving it. Highlights of PLTW’s success to date: PLTW contributes to a strong, positive impact on mathematics and science achievement (Tai, 2012) Seventy percent of high school seniors who are taking PLTW courses intend to study engineering, technology, computer science, or another applied science 5. Over 93% of PLTW students intend to pursue at least a two-year or four-year degree after high school 5.