1. Call-In: (888) 512- 3142 Passcode: 51290176#

2. Use Facebook to Fundraise Kerry Roberts lakeshoreonline@cancer.org

3. Tools for Today’s Session

4. Where do you “Make Strides”? Illinois Alton Belleville Bolingbrook Champaign Chicago DuPage Effingham Fox Valley Joliet Kankakee Lake North Shore Northwest Suburban Quad Cities Rockford South Suburban Southern Springfield Indiana Bloomington Crawfordsville Evansville Fort Wayne Hamilton County Harrison County Hendricks County Indianapolis Lafayette Merrillville South Bend Valparaiso Michigan Ann Arbor Calhoun County Detroit Flint Holland Howell Jackson Kalamazoo Lansing Lapeer County Macomb County Midland Muskegon Oakland County Saginaw Shiawassee County St. Clair County Traverse City

5. Agenda Importance of Social Media Scheduling Posts What to Post – The 2 D’s *NEW* Fundraising App Resources Questions & Answers

6. Importance of Social Media Everyone is using it! How many times do you check Facebook each day? Promotion is Key Increase your event’s bottom line too!

7. Importance of Social Media People prefer FB to other Social Media sites The fastest growing FB audience is middle-aged women – isn’t that ours too?

8. Scheduling Posts Scheduling = Simple Let’s walk through the steps!

9. Scheduling Posts Some simple timing guide- lines

10. Scheduling Posts Let’s get it done! You only need 15-30 minutes tops since we’re only focusing on Facebook!

11. What To Post Promotion, asks, shout-outs, images, recognition, fundraising, etc. A mix of quality content on a regular basis Remember the Two D’s for Fundraising: 1.Detailed Fundraising Ask 2.Direct Link to your Website

12. What To Post So where do we find content? –Event Website –MakingStridesWalk.org –Recruitment & Engagement Emails –Your Community! –Cancer.org –Strides Weekly Update Emails

13. What To Post Hashtags = # Something pretty new on Facebook!

14. Good vs. Even Better How could we make it even better?

15. Good vs. Even Better How could we make it even better?

16. Good vs. Even Better How could we make it even better?

17. *NEW* Fundraising App

19. Continued Support – Contacts How to Submit Questions/Requests: eSupport Portals: MI/IN – LSeSupport.org IL – ILeSupport.com Strides Online Resources Page: LakeshoreStridesOnline.org Illinois – Jenna Hague Michigan & Indiana – Kerry Roberts

20. Q&A Time Questions?

21. Upcoming Trainings September 10 th or 12 th –HELP! Learn Customer Service

22. ©2010 American Cancer Society Inc. No.011324