1. Optimizing Programmatic Media Buying

2. About
KeyPoint
Media
KeyPoint Media is a next-generation media group with flexible, state-of-the-art automated programmatic technology.
About KeyPoint-Media:
2012: Developed cutting edge installer technology
2013: 37M (NIS) sales
2014: Developed unique technology for advertisement optimization – KeyPoint Media

4. To become the worldwide leaders in programmatic media buying
Our Vision
To become the worldwide leaders in programmatic media buying

5. How RTB Works User visits webpage
Winning bid
Action of all bids takes place
Bid managed evaluates advertiser’s targeting and bids if it matchers
Exchange announces available bid to bid manager
User visits webpage

6. The Market Opportunity: Programmatic Advertising
2013:
$4B programmatic ad spend
24% of total display spend
2016:
$20B programmatic ad spend
63% of total display spend

7. The Market Opportunity: Real-Time Bidding (RTB)
2013:
RTB ad spend was $4B
2016:
RTB ad spend will reach $12B

8. Our Unique Programmatic Media Buying Technology
Data:
Special algorithm collects: IP, keywords, user profile ,age, income, behavioral, time of day, day in week,
Data Enrichment:
Additional algorithm expands the data and enrich it: location, weather, holidays, semantic analysis of target page
KeyPoint Media’s Algorithm:
X factor
Optimize Results / RTB Feed

9. Our One-Stop-Shop Solution:
Manage the Entire Programmatic Media Buying Process
By integrating with our RTB partners we offer a one-stop-shop solution that includes the entire media buying process:
Collect data
Optimize data
Place optimized bid with leading RTB platforms

10. Our Partners $1.5B estimated valuation; working on IPO
Public (NASDAQ): $2.2B market cap
(Full integration)
$1.5B estimated valuation; working on IPO
Public (NASDAQ): $1.6B market cap
Revenue: $315M
$850M Valuation
Public (NASDAQ): $315M market cap
Revenue: $395M
Public : £102M market cap
Revenue: NA
Estimated revenue: $300M
Public : $350M market cap
(Full integration)
Source: Company estimates, Yahoo Finance, CrunchBase

11. The Competitive Landscape

12. The Competitive Landscape
The substantial market opportunity, coupled with technology drives large players to this market:
IPO: Sep. 2013
Market Cap: $705M
TTM Revenue: $355M
Founded: 2009; HQ: Boston, Ma
Fundraising: $56M
Founded: 2006; HQ: Redwood City, CA
Fundraising: $138M
Source: Yahoo Finance, CrunchBase

13. Our Differentiating Factors
The Ultimate Programmatic Platform
Total transparency and real-time in-depth reporting
Advanced optimization and monetization tools
Wide choice of ad formats
Advanced Marketing Segmentation Technology
Cutting edge technology
Unique technology in the field of RTB bidding
Sophisticated algorithms for improved ROI

14. We Are Already a Leading Global Player

15. Founder, CTO (20+ years experience)
Our Team
Hilla Ovil Brenner
Founder, CEO
Liran Brenner
Founder, CTO (20+ years experience)
General Manager: Over 12 years experience
Ad-Ops Manager : 6 years experience
Director of Publisher Recruitment: 10 years experience
Director of Sales: 6 years experience
2 Expert Algorithm Engineers: Over 20 years experience

16. 2016: $20B programmatic ad spend
The Opportunity
2016: $20B programmatic ad spend
One-Stop-Shop
Unique Technology
Experienced Team

17. Thank You