2. Alcohol Advertising

3. Our Goals  Increase awareness and become more informed about advertising influences  Understand how advertisers present a distorted reality to viewers

4. What is Advertising? The activity of attracting public attention to a product or business, by paid announcements in the print, broadcast, or electronic media (www.dictionary.com)

5. Magazine Ads  Ads are placed to target the readers’ interests  Sports Illustrated, Cosmo, Seventeen, Maxim, People

6. Commercials  Short ads shown throughout TV programs  Timing is targeted to specific viewers during specific programs

7. Commercial Components  Familiarity  Humour (Positive Association)  Sexuality  Animals

10. Product Placement  Products or logos used in movies and TV programs  Example – actors/ actresses drinking Pepsi or wearing Nike clothing

11. Sports Events  Corporations use major sporting events to advertise their products  Example – Molson Indy, Coors Light car racing and advertising in arenas

12. Money Facts  $1.9 Billion/yr TV $1.1 billion Magazine $452.7 million Radio $231.2 million Outdoor $139.9 million  $473,500 for 30 sec ad during “Friends”  $2.25 million for 30 sec ad during 2004 Super Bowl www.AdAge.com

13. Critical Examination IS 1.Describe what IS being shown in the advertisement, whether it is positive or negative. IS NOT 2.Describe what IS NOT being shown by the advertisement, whether it is positive or negative

14. 1 2 3 4 5 6 7 8 9 10 Examination Results

15. Advertising Myths  Do advertisers distort reality?  How do advertisements distort reality?  Who benefits from presenting these inaccurate pictures?

16. Conclusion  Don’t be passive! Question what you see  Be aware of the goals of advertisers  Make informed and responsible decisions about what you see and hear