2.  Brand Advertising  Goal is to make you remember a particular brand name.  Slogans, Jingles  Product Placement Product Placement  Informative Advertising  Designed to educate you about the product’s benefits

3.  Comparative Advertising  Compares its product’s qualities to those of a competing product  Highlights the competitor’s weaknesses  Laundry Detergent Ads Laundry Detergent Ads  Defensive Advertising  To counter attacks from comparative ads

4.  Persuasive Advertising  Designed to appeal to your emotions, but it doesn’t provide much useful information.  Appears to make you happier, more successful, or more satisfied.  SEX APPEAL SEX APPEAL  FIGHT BACK FIGHT BACK

5.  Deceptive Ads  Deliberately designed to mislead you  Factually wrong statements  Illegal  Trimspa Trimspa  Puffery/Subjective Claims  Innocent exaggeration  Descriptions try to increase a products appeal  Legal  Skittles Skittles

6. BENEFITS  Consumers are made aware of new products.  Businesses are able to get their product out to mass audiences. COSTS  Advertising is another expense for businesses.  The cost is built into the price you pay for goods/services.