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2. ABSTRACT A memory storage card that will provide host devices the capability of having access to a memory via the standard memory expansion slot and interface and also incorporates in it an embedded processing capability with a short range radio bandwidth capability, commonly known as bluetooth. This card will work with any host device that has a compatible expansion memory card slot and interface. The host device then becomes a Bluetooth memory enabled device. It is then possible to have the remote device access the memory content of the host and cause the transfer of data to the remote device. The bluetooth radio can optionally be swiched off by a sliding a tab on the side of the memory card saving power Whitney Bell

3. THE MOCK-UP Whitney Bell

4. CLAIMS The Free Card transfers photos in seconds to mobile phones, computers and other bluetooth enabled devices. Send and share photos straight from the camera with freinds and family without wires or ever needing a computer. Low energy consumption, Turn on or off the bluetooth at any time. Compatible with just about any new devices. Secure, efficient, and easy to use. Susan Cheung

5. ANTICIPATED CLIENT BASE Anyone who uses a camera with a memory card that would enjoy the benifits of having the capability to share photos and upload photos to a computer without wires. Susan Cheung

6. SIMILAR PRODUCTS “Eye-fi ™ ” (wi-fi capable memory card) Patent Pending “Wireless enabled memory module” United States Patent 7,440,774 Croome October 21, 2008 Mike Hwang

7. MATERIALS AND FUNCTIONS Bluetooth radio chips –The technology responsible for the wireless transfer. Memory Cards –The multimedia card that will insert into the camera. Programers and designers –To design and develop the technology Mike Hwang

8. ANTICIPATED COSTS OF DEVELOPING AND MARKETING Memory cards –$1.25 each in bulk Bluetooth radios –BlueCore4 chips- ~$5 each Manufaturing Cost –$20,000 Marketing Cost –$ 3,000 Programmers and designers –We will actively recruit from campus and offer a internship. Benjamin Do

9. PROJECTED PROFITS Goal to sell 100,000 units in one year. Estimated Retail price per unit ( 2gb-4gb models) = $50 –Revenue - Estimated cost = Profit –$5,000,000 - $ 655,000 = $ 4,345,000 Benjamin Do

10. MARKETING Advertising on the Internet with ads on Facebook, Myspace, and Major Search engines. Official website Partnership with companies Trade shows Heather Yang

11. GENERAL SUMMARY The Free Card provides the convienence of not having to deal with cables and a computer. The bluetooth built inside to the card enables the user to wirelessly transfer photos to any mobile device using a compatible wireless communication device. This device will be attractive to anyone that uses a camera with a memory card Bluetooth radios and memory cards will be purchased from the suppliers and be assembled in Thailand. Product will be sold as 2gb or 4 gb models Heather Yang