1. Copyright © 2009 Nelson Education Ltd. All rights reserved. The Canadian Sport Industry Chapter 2

2. Copyright © 2009 Nelson Education Ltd. All rights reserved.2 Understand the complexity, scope, and variation of Canadian sport.Understand the complexity, scope, and variation of Canadian sport. Be able to speak knowledgeably about and understand the differences between professional, Olympic, university, college and grassroots sport.Be able to speak knowledgeably about and understand the differences between professional, Olympic, university, college and grassroots sport. To understand the role of governments and corporate Canada in Canadian sport.To understand the role of governments and corporate Canada in Canadian sport. OBJECTIVES

3. Copyright © 2009 Nelson Education Ltd. All rights reserved.3 Professional Sport: Leagues and athletes that represent private enterprise and/or who compete in exchange for economic gain. Can be divided into five categoriesCan be divided into five categories PROFESSIONAL SPORT

4. Copyright © 2009 Nelson Education Ltd. All rights reserved.4 Tier one professional sport NHL, MLB, NBANHL, MLB, NBA Tier two professional sport CFL, AHL, MLS, NLLCFL, AHL, MLS, NLL Tier three professional sport USL, Women's professional leagues, Professional Sport CompetitionUSL, Women's professional leagues, Professional Sport Competition Professional Sport Competition Tennis, Golf, Car Racing, Figure SkatingTennis, Golf, Car Racing, Figure Skating Sport Entertainment WWE, UFC, Rodeo, poker, extreme sportsWWE, UFC, Rodeo, poker, extreme sports PROFESSIONAL SPORT

5. Copyright © 2009 Nelson Education Ltd. All rights reserved.5 Many factors work together to challenge Canadian professional sport.  Value of Canadian dollar Taxation policiesTaxation policies Level of public subsidyLevel of public subsidy CHALLENGES

6. Copyright © 2009 Nelson Education Ltd. All rights reserved.6 University Sport Governing body: Canadian Interuniversity Sport (CIS). College Sport Governing body: Canadian Colleges Athletic Association (CCAA). COLLEGIATE SPORT

7. Copyright © 2009 Nelson Education Ltd. All rights reserved.7 Historically behind the U.S. in number and size of scholarshipsHistorically behind the U.S. in number and size of scholarships Has led to ‘brawn drain’Has led to ‘brawn drain’ CIS regulations state the maximum received annually covers tuition and compulsory fees only.CIS regulations state the maximum received annually covers tuition and compulsory fees only. COLLEGIATE SPORT SCHOLARSHIPS

8. Copyright © 2009 Nelson Education Ltd. All rights reserved.8 Olympic Sport: A high performance athletic competition in which athletes compete for personal rather than economic gain. Federal governing body is Sport CanadaFederal governing body is Sport Canada OLMYPIC SPORT

9. Copyright © 2009 Nelson Education Ltd. All rights reserved.9 Olympic Sport Department of Canadian Heritage International and Intergovernmental Affairs Sport Canada

10. Copyright © 2009 Nelson Education Ltd. All rights reserved.10 Annual investment in sport about $140 million.Annual investment in sport about $140 million. Sport Canada is organized into three parts:Sport Canada is organized into three parts: 1.Sport Programs 2.Sport Policy 3.Major Games and Hosting OLYMPIC SPORT

11. Copyright © 2009 Nelson Education Ltd. All rights reserved.11 Sport Programs: 1.Sport Support Program 2.Athlete Assistance Program (AAP) OLYMPIC SPORT

12. Copyright © 2009 Nelson Education Ltd. All rights reserved.12 Sport Policy: 1.Fitness and Amateur Sport Act (1961). 2.Task Force on Sport for Canadians (1968). 3.Partners in Pursuit of Excellence: A national policy on amateur sport (1979). 4.Dubin Inquiry )1990) 5.Sport: The Way Ahead (1992) 6.Sport Everybody’s Business (1998). 7.The Canadian Sport Policy (2002). 8.Physical Activity and Sport Act (Bill C-12, 2003 ) OLYMPIC SPORT

13. Copyright © 2009 Nelson Education Ltd. All rights reserved.13 National sport organizations Ex: Hockey Canada, Squash CanadaEx: Hockey Canada, Squash Canada Provincial/territorial Government Multi-sport organizations Canadian Olympic Committee, CAAWSCanadian Olympic Committee, CAAWS OLYMPIC SPORT

14. Copyright © 2009 Nelson Education Ltd. All rights reserved.14 Grassroots Sport: Sport that is based around local communities and participation by the general public. Participation: getting involved with sports at all levels and in all forms; sport consumers primary method of engagement. GRASSROOTS SPORT

15. Copyright © 2009 Nelson Education Ltd. All rights reserved.15 Spectatorship: commonly associated with professional sport but there are opportunities in communities all over the country for people to get out and support local teams. CFL tied to grassroots sport spectatorship.CFL tied to grassroots sport spectatorship. GRASSROOTS SPORT

16. Copyright © 2009 Nelson Education Ltd. All rights reserved.16 Grassroots sport organizations develop, protect and advance the cause of community sport. Local- Edmonton Sport CouncilLocal- Edmonton Sport Council Provincial- KidSport OntarioProvincial- KidSport Ontario National- TrueSportNational- TrueSport International- Play SoccerInternational- Play Soccer GRASSROOTS SPORT

17. Copyright © 2009 Nelson Education Ltd. All rights reserved.17 Sport Facilities in Canada From Olympic calibre to local rinksFrom Olympic calibre to local rinks Canadian Sport Centers Sport Events in Canada International multi-sport, national multi-sport, international single sport, national single sport, speciality games.International multi-sport, national multi-sport, international single sport, national single sport, speciality games. CANADIAN SPORT

18. Copyright © 2009 Nelson Education Ltd. All rights reserved. Questions?