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Published byShanna Long Modified over 9 years ago
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2 Schools & Corporations unite in a partnership that helps to fund school programs “America’s Schools” Program Under one recognized “Symbol”
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3 Objective To maximize funding for school programs, by branding an image that represents corporate support of schools, without school endorsement of specific companies or products
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4 Sources of Revenue l Corporate Partnerships l Licensing
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5 Corporate Partnerships …the signing of major corporations as national and state partners of K-12 school programs.
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6 Corporate Partnerships Why not America’s schools? This can be the “Symbol” of America’s schools.
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7 …the granting of the right to display the Symbol (“your symbol”) on products and services. Licensing School Symbol Company Symbol
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8 U.S Ski Team U.S Youth Soccer Licensing Examples
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9 Program Features l Provides funding for school programs through off-campus retail sales of everyday products and services. l Provides all schools access to corporate funding l Does not interfere with any other school funding programs l No cost to schools l Creates heightened awareness among corporations as to how they help America’s schools
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10 Similar Business Concepts l Collegiate Licensing Company l NCAA l National Football League l Major League Baseball l National Basketball Association
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11 ISLC’s high profile board members, management, and corporate affiliations have the prerequisite skills and experience to be highly successful Can ISLC Deliver?
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12 Alan Rothenberg - Chairman l Partner, Latham & Watkins l Founder, Major League Soccer l Chairman, FIFA Women's World Cup l Chairman & CEO, World Cup USA 1994 & 1999, Inc. KEY TEAM MEMBERS
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13 Joel Rubenstein - Board Member Principal Partner of Oracle One, Inc. l Former VP Los Angeles Olympic Organizing Committee l Former Executive VP Major League Baseball KEY TEAM MEMBERS
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14 Shirley Thornton - Board Member ISLC National Director, School Programs Associate Professor, CSU l Deputy Superintendent, Specialized Program Branch, California Department of Education. l Director, Public Education l State Director, Special Education l Colonel, U.S. Army (retired) KEY TEAM MEMBERS
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15 Donald G. Baird - CEO & President l 20 years experience in sports marketing. l Founded concept of corporate sponsorships for HS sports. KEY TEAM MEMBERS
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16 l Schools unite behind the “Symbol” l Public recognition campaign l Companies pay for the right to display the “Symbol” How does the “America’s Schools” Program work?
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17 Examples of support: l Display poster l Web sites l Encourage local support with PTA’s, boosters, etc. l Letterhead, PO’s, newsletters Schools provide support and visibility for the “Symbol” that is consistent with school policy
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18 High Quality Poster of the Symbol Displayed in School Administration Office
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19 The Symbol Displayed on School Office Letterhead
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20 …But, also l exercise approval authority over companies l national governing body has been formed for national partners and marketing l develop the criteria for distributing funds to schools State Associations provide support and visibility for the “Symbol”...
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21 State Associations provide support and visibility for the “Symbol”...
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22 ISLC generates public awareness and support for the Program
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23 Barns
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24 Bus Advertising
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25 Billboards
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26 Sharing of Funds l ISLC pays all costs (no costs to schools) l 50% of sponsorship revenues go to participating districts to support school programs l 52.5% of licensing fees go directly to participating districts to support school programs l Funds distributed to participating districts based on student enrollment
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27 Participating Districts 50.0% Marketing & Promotions 30.5% ISLC 4.5% Primary 10.0% Secondary 5.0% Participating Districts Secondary ISLC Primary Marketing & Promotion Corporate Partner Fee Distribution
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28 Participating Districts 52.5% Participating Districts Primary Marketing & Promotion ISLC Licensing Fee Distribution Participating Districts 52.5% Marketing & Promotions 39.2% ISLC 5.8% Primary 2.5%
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29 l Prorated for participating States l National partners not allowed to select States a-la-carte National Revenue Distribution
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30 Estimated District Revenues Participating districts share in revenues based on student enrollment A 10,000 student district may receive $30,000 per year from corporate partnerships* Plus Licensing revenues from national, state and local licensees * Estimate based on the participation of 5 national and 5 state corporate partners
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31 l Provides additional revenue for school programs; arts, music, athletics, etc. l Revenues are generated through everyday off-campus retail sales l Revenues will grow as Program grows l No costs to districts l Only requirement - show symbol l No interference with any other district fundraising programs Estimated District Revenues
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32 l Currently being restructured l Provides an additional source of revenue for schools l Provides schools with a high quality magazine
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33 l This is a non-intrusive, common sense approach for schools and businesses to work together. l Offered through your State School Boards Association l Governed by schools l We are asking for your district’s support and participation by displaying the Symbol. CONCLUSION
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