1. SB 4.17 Level 3

2. Quick Write  Celebrities often champion particular causes, raising money for organizations, raising awareness of issues, and helping in times of disaster.  Who are some of your favorite celebrities (athletes, musicians, actors, and so forth), and what causes do they support?  How do you know? If you don’t know, how could you find out?

3. BAV Media Channels The means of communicating to a specific audience PictureExamples Newspaper, TV, Internet, radio

4. Celebrity Causes Issue/Cause Method of Delivering Message Media Channel Example AIDS Awareness Wearing a Red Ribbon TV, magazines pictures Many celebrities wear red ribbons during award ceremonies like the Oscars. The shows are televised, and the stars’ pictures are in magazines. Supporting people living with cancer Wearing a yellow bracelet Televised benefit concert: DVD and CD available for purchase

5. During Reading Use metacognitive markers to guide your later discussion.  Write (?) next to parts where you have a question,  You may want to write a brief phrase to remind you of the question or circle something in the text  (!) next to parts to which you want to share a reaction,  I like to draw emotion icons for these, like  and (*) next to parts where you might make a comment.  I always write what I want to say because I might forget. “When Stars Align”

6.  Re-Read the selection  While you are reading highlight or make notes about how celebrities take action about issues in the world.

7. After Reading Explain your immediate reaction to the ONE campaign, as you understand its goals and the way its leaders have set about achieving them.

8. Discussion  Continuing with our metacognitive markers  Write (?) next to parts where you have a question,  Second block – going over the words  (!) next to parts to which you want to share a reaction,  and (*) next to parts where you might make a comment.  Digging Deeper  Looking at each paragraph  What is the author’s message?

9. Scan the Article to answer issue 1. What is the issue that the ONE campaign seeks to take action about? 2. What action(s) does the ONE campaign ask the world to take? 3. What action(s) does the ONE campaign ask the US to take? individuals 4. What action(s) does the ONE campaign ask individuals to take? media channels 5. What media channels are used in the ONE campaign? 6. Are these effective channels for this campaign? Why or why not?

10. Last 4 Paragraphs Do you think Celebrity Causes are effective? Effectiveness of Celebrity Causes Doug Brandow Joseph Stiglitz Opinion support Why do you think the author includes quotes from both of these experts?

11. Tone – author’s attitude Tone of the author: __________ Connotative Language Used Effect(s) on the reader Do you think celebrities help when they join a cause or is it publicity?