1. Business Intelligence & Marketing Services to build and develop your IT Channel in Europe. Last update Jan. 2007 By Julien Lampidis UK sales Consultant, compuBase

2. compuBase 2007 2  Created in 1989  European HQ Paris, France  35 persons from 10 different countries  10 outsourced call centres  EMEA coverage: 20 countries  12 languages used  120.000 profiles  Services oriented compuBase? compuBase Presentation

3. Our Business Data & Information gathering and processing Organisation Analysis And Marketing compuBase 2007 3 compuBase Presentation

4. compuBase 2007 4 We transform information into value Data collection Organisation Valorisation Data Access solutions Business Intelligence compuBase Presentation Technical skill index vertical speciality Knowledge of offer Services, product compuBase Activity index Contacts Profiling Company Profiling Database management matching, merging…

5. One Universe: ICT industry One Expertise: Channel Partners Consumer Electronics Office equipment Telecoms network IT compuBase 2007 5 compuBase Presentation We cover the 4 Worlds of ICT industry… …Complete partner population

6. compuBase 2007 6 The challenges l Indirect channel follows life cycles. compuBase Presentation

7. compuBase 2007 7 Solutions for Indirect Channel developments l We provide solutions to develop effectively and efficiently your indirect channel within Europe (EMEA or Local). 50 500 5000 5 First distributors Many distributors New distribution channel Optimisation Acquisition Time Many Key partners Some key partners 50000 N° of partners Optimisation Your channel BI needs “Vendors” who enter a market need to go fast, in order to find the right partners, but also build up and secure the basis for a long term growth with their indirect partners. compuBase Presentation

8. compuBase 2007 8 The strategic issues l We provide specific solutions for vendors who already have a channel (Local or EMEA). 50 500 5000 5 First distributors Many distributors New distribution channel Optimisation Acquisition Time Many Key partners Some key partners 50000 N° of partners Optimisation Your channel BI needs The vendors who have reached these cycles need BI solutions on their channel compuBase Presentation

9. compuBase 2007 9 The database The content compuBase Presentation

10. compuBase 2007 10 The Data The largest ICT partner database in Europe l 120 000 companies profiled in Europe  All in the ICT industry  Resale: 61 000 companies  IT Services & Integration: 84 000 companies  ISV: 28 000 companies  Manufacturers: 8900 companies  226 000 contact names 60 % with direct email address  20 countries covered today for Channel: A, B, CH, CZ, D, DK, E, H, F, FIN, I, IRL, L, N, NL, S, P, PL, UK, RU.  Countries to come in 2007 SLO, SVO, RSA, Maghreb…. l 5 500 distributors in EMEA  60 countries compuBase Presentation

11. compuBase 2007 11 Content by type of information Companies information Id compubase (unique per record) / Country Code: indicates the country / Name of the group the company is attached to / Country group key: For subsidiaries indicates # record of the main establishment of the company in the country, or indicates for Franchise the head of franchise / Main language of the company /Company name / Extension of company name / Short company name / Part of Address before street / Street with number / Part of address after street like business area / Further information concerning the address / Post code / City / Name of the county UK or state USA / Code of the county or state / Post box / Post code of the post box if different of post code of the city (not useful except for CH and B) / City of the post box if different of city in the company address (not useful except for CH and B) / Local phone number / Local fax number / Address Web site / Email company / Official National id for the company / Type of establishment / Number of companies in group / Number of employees in the company / Number of employees in the country / Number of sales people in the company Number of tech people in the company Last known revenue / Year of last known revenue / Source of last know revenue / Expected turnover for current exercise but still not official / Official turnover for last finished exercise ( N = current year minus 1) / Turnover for exercise N-1 / Turnover for exercise N-2 / Turnover for exercise N-3 / Turnover for exercise N-4 / Percentage of revenue at export /Currency used for the turnover fields / Year of creation of the company (in real and not the database) / Legal status of the company / NACE code / Dun's number / Indicates the selling area (local, regional, national, international) / For store granted to IT products in m² Where is the worldwide HQ / Activity text / Detailed activity Product information (Software Publisher) Products catalogue / Product detail Contact Information Ctc id code / company attachment / Position label / Family name of the contact / First name of the contact / Title of the contact / Academic and other titles / Direct phone number of the contact /Direct fax number of the contact / Mobil phone number of the contact / Contact email / Indicates code of position of the contact Other important business information Module information Company information module: legal status + cpy register nb. + year of establishment + nb.sites + group name + sales zone + buying methods + client types + situation of WW HQ Technical skills and targeted markets module: System skills module: applications, systems, development environments, language used. Hardware systems module: Types and brand names of systems sold, PC, server, workstation, light client. Hardware telecommunication module: Types and brand names of telecom / network resold products (modems, boards, hub, switch, router, SAD, PABX, network admin.software, network OS, firewall, e-mailing….) Peripherals and office automation module: Types and brand names of resold products (printers, scanners, monitors, plotters, storage, back-up; video projector, digital camera, RAM, other peripherals) Software module: Types and brand names of resold software (management software - ERP, CRM, CAD, Office automation, game software) Services module: Types of resold services and operator telecom partners Mobility module: Type and brand for PDA, Laptop, mobile Phone, wifi Home Numeric: Large screen, Numeric camera and video, Wifi, DVD and Home Cinema, Sounds systems (mp3 readers, hifi…) (delivery mid 2004) Suppliers and Accreditation module: distributors, agreements, telecom provider Information on company revenues, % and revenue by activity, by product family, by client target, by market, by distribution model, by OS platforms. Volume of PC, Printer, Servers sold compuBase Presentation

12. compuBase 2007 12 Content by activity Manufacturer7197 Software publisher5417 Publisher of software for a specific activity5983 Publisher of software for a specific process of companies4193 Software solutions integrator (developed by third parties)2215 IT services, Software development (hosting, maintenance, training, bespoke software development....)35733 Telecom services (Telecom operator, ISP...)3675 Telecom & network infrastructure integrator2590 IT infrastructure integrator2089 Consulting4588 Reselling to individuals14016 Reselling to enterprises (hardware, software & services & assemblers)19822 Wholesaler (resale of IT products to resellers)4956 Large Assembling company155 Other ICT connected activities3456 Total 117 624 compuBase Presentation

13. European Partner database : The content compuBase 2007 13 Austria1308 Belgium2963 Switzerland2187 Germany19993 Spain7714 Portugal1218 France23364 UK15891 Ireland1062 Luxembourg89 Netherlands5055 Italy9542 Denmark2436 Finland2926 Norway1805 Sweden4271 Poland4410 Russia4300 Czech Republic1511 Hungaria (New)1500 compuBase Presentation compuBase objective: 85 % of business / 65 % of location

14. Distributor Database EMEA: Content compuBase 2007 14 Europe and Middle East & Africa Distributors (New)5500 compuBase Presentation

15. 15 Data Value Chain Address Targeted add. Company profiled Business opportunity Lead Prospect Client Regular client Targeted contact Value compuBase Presentation

16. compuBase 16 Data Value Chain Address Targeted add. Company profiled Business opportunity Lead Prospect Client Regular client Targeted contact Services Data Value Solutions compuBase Presentation

17. Our Offer compuBase 2007 17 Services Data Solutions 17 One use Contact Credits Multiple uses Data Cleansing Channel Mapping Channel Ranking Channel Scoring Ad hoc Survey Online access to data  Data Export  Link with your data / profile  Link with your CRM Web Services  e-directory, Partner Locator Datawharehouse  Point Of Sale consolidation (Sell Out distributor report management) compuBase Presentation

18. compuBase 2007 18 Data to Business Intelligence compuBase Presentation

19. compuBase 2007 19 On line tools  The main tool to use compubase data is the compubase online solution.  Web based interface  This tool is an ideal solution when you want to Find a company profile Count targets with 250 criteria available Export files for marketing operation Export data for analysis or data integration Share information between users located in different places Available in 5 languages 4 types of license available Try it at http://www.compubaseonline.comhttp://www.compubaseonline.com compuBase Presentation

20. compuBase 2007 20 Access to 120.000 ICT partners profiles in one clic! l Find a company  120,000 ICT profiles  Smart Search System  Search by  Company name  Group name  Phone  Fax  National ID  Contact name  Product name  Email  … compuBase Presentation

21. Detailed profile compuBase 2007 21 Company full address Main and sub activities Full catalogue Company demographics Contacts with email and direct tel Business information Revenue background Revenue split by activity, product, OS… Technical skills, vertical market adressed… Resale: Brands and type of product for 25 diferent categories Company full address Main and sub activities For ISV Product’s calalogue Company demographics Contacts with email and direct tel Business information Revenue background Revenue split by activity, product, OS… Technical skills, vertical market adressed… Resale: Product’s type and brands for 25 different categories Company full address Main and sub activities compuBase Presentation

22. compuBase 2007 22 Select the best partners for your market! l Counts & target  250 criteria  All information are criteria of selection n Activity n Product / Brand n Revenue / Size n Geographical n Vertical market n Technical Skills n Platforms n …  Instant counts  Instant export  Instant statistics compuBase Presentation

23. compuBase 2007 23 Get Intelligence for your Channel Strategy or CRM l Exports  Delivered into your email box in 5 min  Excel files  Export Marketing files.  Export Data files for analysis.  Export relationnal databases for your CRM. compuBase Presentation

24. compuBase 2007 24 Our clients in EMEA (extract) compuBase Presentation