1. The Font of All Personality Caleb Avery

2. Graphology The art of studying handwriting. Used for centuries to analyze people's characters. Since the demise of personal handwriting, the experts have moved on to typefaces to look for clues to our identities.

3. Choice of Font The choice of font used in e-mails and type-written letters could say more about an individual's personality than their creative writing skills.

4. The Psychology of Fonts Dr Aric Sigman study on how a typeface influences what the reader thinks about the author. –Shelly: Kylie Minogue (the sex kitten) –Verdana: Richard Branson (professional yet appealing) –Times: Anna Ford (trustworthy and respectable) `

5. Font Use It is important to use different fonts for different situations. For instance, when applying for a job: –Times for your resume for a traditional company –Verdana for a more contemporary firm.

6. Size Matters A large font size is important for main topics and power letters. A smaller font if preferable when less is more.

7. Conclusion What font you use will say a lot about you. Use the appropriate font to communicate the persona you wish to present to your readers. Q & A