1. BUSINESS PLAN On-line bookshop “Star“ by Aleksandra Ilic

2. PRODUCT DESCRIPTION b ookstore with all kinds of books a ll editors from Serbia b ig offer of specialised books for all professions

3. MARKETS S erbia and former Yugoslav republics o n-line market all around the world

4. TARGET CUSTOMERS P eople who like books and reading U niversity teachers S cientists, economists, doctors T eenagers

5. PRICE s tarting from 5$ and up l ower prices with a lot of discounts o ften sales for regular customers

6. COMPETITORS L aguna A lnari F oreign on-line bookstores S luzbeni glasnik A mazon

7. MAIN SELLING POINTS Thousands of titles at one place only

8. PROMOTION Book fairs Brochures,magazines Internet portals Presentations at Universities Leaflets

9. START-UP COSTS Internet domain:1000$ Equipment (computers,phones, vans, furniture): 15000$ Distributors: 5000$ Rent an office: 500$ 5 employees : 2500$

10. FINANCING Bank loan Ask for a grant from state