1. Chapter 2 Diversity and Ethics
Business Communication
Chapter 2
Diversity and Ethics
Copyright South-Western Cengage Learning

2. Chapter 2 – Diversity and Ethics
SWBAT:
Define diversity and identify its benefits and challenges in the workplace
Discuss the diversity of the U.S. population and workforce
Discuss how globalization affects the workplace
Essential Question – How does diversity benefit the workplace?

3. Overview of Diversity
Diversity – the presence of a wide range of variation in qualities or attributes of people or things.
Diversity benefits
Diversity challenges
Diversity and you
Diversity Terms
A diverse workforce can help a company understand its customers.
2.1 Diversity at Work

4. Diversity Trends Population predictions Diverse workforce
U.S. population projected to reach million in 2050
U.S. population will become more diverse
Diverse workforce
Workforce will increase to million by 2012
Workforce will become more diverse
2.1 Diversity at Work

5. The World as a Global Workplace
Globalization- the integration of activities among nations in areas such as commerce and culture
Multinational companies- a company that conducts business in at least two nations
List of Multinational Corporations
2.1 Diversity at Work
Globalization affects the workforce in many ways.

6. Work/Life Balance
Work/life balance: the need workers have to balance work with other aspects of life
Different careers make different demands on workers and their families
Consider how your career choice will affect all aspects of your life
2.1 Diversity at Work

7. Chapter Differences
SWBAT:
Describe examples of differences among cultures
Explain the importance of respecting customs and practicing etiquette.
Essential Question – What are some cultural differences?

8. Cultural Differences Lets Read: Language Body language Personal space
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Greeting colleagues appropriately is important.
2.2 Differences

9. Customs and Etiquette
Customs: beliefs, traditions, and practices of a group of people
Etiquette- a set of rules of behavior for a particular place or situation
Customs and etiquette vary from culture to culture
Stereotype
Prejudice
2.2 Differences

10. Customs and Etiquette
Stereotype- an oversimplified belief about a group of people.
“All teenagers are trouble-makers!”
“All cheerleaders are dumb!”
Prejudice- a bias that prevents objective thought about a person or thing.

11. Building Vocabulary
Vocabulary: words and terms you recognize and understand
Building vocabulary helps improve reading speed and comprehension
2.2 Differences

12. 2.3 Strategies for Effective Communication
SWBAT:
Describe traits and actions that indicate a person has a professional attitude
Describe strategies for speaking and corresponding successfully with people from other cultures.
Essential Question – What are some traits of a professional attitude?

13. Professional Attitude
Reduces communication barriers
A person who has a professional attitude:
Refrains from making judgments about others
Keeps an open mind
Does not make assumptions or jump to conclusions
Keeps emotions in check
Is slow to take offense
Gives others the benefit of the doubt
2.3 Strategies for Effective Communication

14. Cross-Cultural Communication
Cross-cultural communication- occurs when people from different cultures share messages verbally, nonverbally, or in writing.
Learning
Language
Guidelines
Cross-Cultural Guidelines
When language is a barrier, use visual aids that are easily understood.

15. Fairness and Sensitivity
Have a professional attitude
Treat everyone with respect
Do not discriminate unfairly
Discrimination- unfair treatment of a person or group ont eh basis of prejudice.
© Photodisc / Getty Images
Avoid sensitive topics when talking with clients.
2.3 Strategies for Effective Communication

16. EEOC EEOC: U.S. Equal Employment Opportunity Commission Questions
List the links that are shown under Discrimination by Type.
Write a short summary of the main points of the Discrimination by Type page.
school.cengage.com/bcomm/buscomm
2.3 Strategies for Effective Communication

17. Chapter 2.4 Ethics in Business Communication
SWBAT:
Define ethics
Identify ethical issues related to communication
Apply ethical standards to business communication
Essential Question – What are ethics?

18. Ethics in Business Communication
Ethics- principles of right and wrong
Personal ethics are influenced by:
Your experiences
Your culture
Code of ethics: statement of how a business or group should treat clients, employees, or members
2.4 Ethics in Business Communication

19. Communicating in an Ethical Way
Honesty
Confidential information
Medical information
Other types of information
Identity theft- when private data is stolen and used illegally
Trade secrets- information that gives a business a competitive advantage and that it makes reasonable efforts to keep secret
2.4 Ethics in Business Communication

20. Communicating in an Ethical Way
Privacy and electronic rights
Protect data stored on computers
Remember that and text messages are not private
Plagiarism- the act of claiming someone else’s words or ideas as your own
Avoiding plagiarism
Copyright- the legal right of someone, usually the author or artist, to use or reproduce work
Last for the owner’s lifetime +70 yrs after their death!
2.4 Ethics in Business Communication

21. Vocabulary copyright cross-cultural communication culture
discrimination
diversity
ethics
ethnicity
etiquette
globalization
identity theft
inclusion
multinational company
plagiarism
prejudice
race
stereotype
trade secret

22. Cross-Cultural Communication Guidelines
Do not make assumptions
Be adaptable
Avoid discussing sensitive topics
Be careful when using humor
Maintain personal contact
Listen actively
Use visual aids
BACK
2.3 Strategies for Effective Communication

23. Terms Related to Diversity
Race
The division of people into groups based on physical characteristics, such as skin or hair color
Ethnicity
The division of people into groups that share a common ancestry, history, or culture
Culture
A set of beliefs, attitudes, practices, and social customs that distinguishes a group of people
Inclusion
Seeing and valuing the contributions of everyone in a workplace and treating everyone fairly
BACK
2.1 Diversity at Work