1. Project Unit 1 Developing an ad campaign

2. Project 1 Developing an ad campaign

5. Lead-in From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life.

6. Two main types of advertisements ? commercial ads PSAs Step one: Lead in educate people about health, safety, or any other problem that affects public welfare advertise products or service An ad campaign ?

7. Comprehension

8. Listen and understand 1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? An ad campaign is a planned programme of advertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. 1. Who is the audience for your ad campaign? 2. What do you want your ad campaign to say? 3. How do you reach your audience?

9. To build an ad c_________ Step One *have a clear a____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i_________ from your research; *It is important to always try to a_____ to the way The audience will r_____. Step Three *use different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign im arget esearch reate essage nformation ppeal eact edia cross pproach each Reading for detailed information:

10. When you smoke cigarettes, you are slowing killing yourself !

14. Say no to cigarettes!

15. Activity4 Read the passage and take some notes Topic: Reason: Target audience: Aim: Slogan: Media : Anti-smoking high school teenagers Smoking kills costing countries a lot of money and causing great damage to the welfare of the people discourage young people from smoking posters, website, school magazine by explaining advantages and showing bad effects

16. Key phrases 促进公共福利 一个关于社会关注点的广告运动 使用不同的广告来影响目标观众 心里有明确的目标及观众 理解，明白 让某人做某事 利用不同的媒体 考虑三个主要的问题 确定你的观众 提前做研究及分析

17. promote public welfare an ad campaign about social concerns use various kinds of ads to reach a certain audience have a clear aim and an audience in mind figure out get sb. to do employ different kinds of media consider three major questions determine your audience do a little research and analysis in advance

18. 试图吸引观众 设计一次公共福利活动 关心 / 关注一个社会问题 对 … 感兴趣 影响他们的生活 让你的信息被理解明白 主要取决于你的目标观众

19. try to appeal to the audience plan a public welfare campaign care about/be concerned with a social problem be interested in affect their lives get your message across depend mainly on your target audience

20. Phrases (para 1): 1.various kinds of=all kinds ofvarious 2.have/keep sth/sb in mind 3.figure out 4.get sb to do 5.get sb doing 6.get sth done 7.different kinds of media Phrases (para 2) 8. do a little research 9. in advance 想出，计算出 记住某人 / 某事 各种各样的 使某人做某事 使某人一直做 …… 使某事被做 各种不同的媒体 提前 做一点研究

21. Phrases (para 3): 10. think about 11. appeal toappeal to 12. gather informationgather 13. be concerned withbe concerned with 14. affect one’s life Phrases (para 4): 15. get sth acrossget sth across 16. depend on 考虑 迎合, 吸引, 呼吁 搜集信息 对 …… 关心 影响某人的生活 传达 依赖于，取决于

22. Phrases in Passage 2 1.discourage sb from doing sth. 2.be concerned about 3.be concerned with 4.convince sb not to do 5.urge sb to dourge 6.provide sb with/ provide sth. for 7.inform sb. about/ of sth. 8.cause/do damage to 9.shock sb into doing sth. 10.be related to 11.all too soon 劝阻 …… 做某事 对 …… 担心；关心在乎 与 … 有关系 ( 或有牵连 ) 说服某人做某事 敦促某人做某事 为某人提供某物 告知某人某事 对 …… 造成损害 警醒某人 与 …… 有关 太快，很快地

23. Homework 1. Finish Ex. B1 and B2 on Page 91. 2. Write a short passage using the phrases listed.