1. 1 Parani-MSP1000 for Bluetooth Proximity Marketing SENA Technologies 10.15.2008

2. 2 Contents I.Bluetooth Proximity Marketing What is the Bluetooth Proximity Marketing? Bluetooth Proximity Marketing with Bluetooth Access Point II.How-to with MSP1000: Firmware-integrated PM application for the simple operation Simple PM solution? Access to MSP1000 Web Server General properties configuration PM configuration PM monitoring III.How-to with MSP1000: User’s PM application development for the sophisticated operation Higher level PM solution? PM application development using Python script User’s web server

3. 3 I. Bluetooth Proximity Marketing What is it? Photo (.jpg) Music (.mp3) Bluetooth File Transfer via Bluetooth 1:1 Bluetooth Proximity Marketing 1:N Server with Bluetooth interface Public announcements Commercial messages in small files (mostly in.jpg)

4. 4 PC server vs. Bluetooth Access Point PC + USB Bluetooth dongle PC+USB Bluetooth DongleBluetooth Access Point Maximum simultaneous connection 14(Windows PC supports max 2 USB-BT dongles) 28 PM ApplicationWindow-based application required Firmware-integrated basic application, or user-customized python script on Linux Performance?Good Reliability (Stability or Durability) ?Good Total CostComparatively highComparatively low Bluetooth Access Point (Server integrated) I. Bluetooth Proximity Marketing

5. 5 II. PM application integrated to Firmware Simple PM application? A.PM application is already included in the firmware ‘PMxx’ offered by SENA B.You can manage the operation from the default web interface of MSP1000 C.The features: 1)Contents (image, video, sound, etc) file upload from your PC to the MSP1000 2)Select a file to send to the nearby Bluetooth devices 3)Select target device category (Mobile Phone, PDA, PC, etc) 4)Pre-defined the pin code 5)Start/Stop the PM operation 6)Real-time operation status monitoring

6. 6 II. PM application integrated to Firmware Access the MSP1000 via web

7. 7 II. PM application integrated to Firmware General Properties Name the Box as it will be shown to the other Bluetooth devices Pin code to be used for the connection from the target devices

8. 8 II. PM application integrated to Firmware PM configuration 5. Upload a content files from your PC to the MSP1000 1. Start/Stop the operation 4. Select a file that you want to send 3. Scan interval: How often to update the list of the available target devices. Sending interval: How often to repeat to send the same file to each device on the list 2. Select target device category

9. 9 II. PM application integrated to Firmware PM monitoring You can monitor the operation status in real-time.

10. 10 III. User PM Application Development Higher level PM solution? A.Additional requirements for the PM from the Users (MSP1000 owners) 1)Scheduled PM operation by hour, by day, by week etc. 2)Mixed file distribution: multiple files to send by schedule 3)Evaluation and Statistics of the PM (Monitoring of the reaction of the target devices) 4)Web interface dedicated to the PM management (with user’s logo maybe) 5)And many more… B.How to implement these requirements? 1)User’s own PM application development up on the SENA firmware. 2)Using Python script: a tool, easy but powerful for the application development. 3)Secondary web server reserved for user’s own design and operation

11. 11 III. User PM Application Development User space Users will have 2MB of /usr2 space available for customization. Further, users can use the Compact Flash memory card if more space is needed. Users can upload files from PC to the MSP1000 using the menu in the web interface.

12. 12 III. User PM Application Development Python programming You can build your own PM application in Python script and you can run it in MSP1000 Various standard Python libraries are supported for your application development.

13. 13 III. User PM Application Development Secondary Web Server for user-customized PM management You can build a secondary web server for an interface to manage your PM application You can access the secondary web server at [IP address]:[Listen port] in web browser

14. 14 III. User PM Application Development Example: Secondary Web Server User’s Bluetooth Proximity Marketing ver1.0 1. PM Schedule Setup 2. PM Contents Management 3. PM Report Setup 4. … XXXXX Inside 192.168.1.25/user2, there are Index.htm User_Created_PM.py Etc. Inside 192.168.1.25/user2, there are Index.htm User_Created_PM.py Etc.

15. 15 Sena Technologies, Inc. 1620 Oakland Road, Suite #D206 San Jose, CA 95131 Toll Free: +1-8669-US-SENA Tel: +1-(408) 922-9786 Fax: +1-(408) 907-3738 sales@sena.com, kumar@sena.com Web Address: http://www.sena.com Point of Contact