1. January 2004 Internet Use and Broadband Adoption in Taiwan: An Overview Report January 2004 Dr. Te-Hsin Liang Associate Professor Dep’t of Statistics Information Science Director, Survey & Statistics Analysis Research &Consultancy Center, Taiwan Fu Jen Catholic University Dr. Yu-li Liu Professor Dep’t of Radio and TV National Chengchi University Survey conducted by Survey & Statistics Analysis Research & Consultancy Center, Fu Jen Catholic University, commissioned by Taiwan Network Information Center APIRA conference August 19-20, 2004

2. 1. Methodology 2. Estimated Number and Percentage of Internet Users 3. Estimated Number and Percentage of Broadband Users 4. Analysis on the Behaviors of Broadband Users 5. Analysis on the Behaviors of Broadband Users Outline

3. Methodology Survey Time Jan. 6 to Feb. 8, 2004 Sample Number Valid samples 3,197 Targetage 12 or above Population 23 Cities/Counties in Taiwan with 6,456,662 households Survey Computer Assisted Telephone Interviewing Survey Sampling Method Stratified simple random sampling. Estimate Method MMethod for Estimating the Total Number of Population: Three variables, cities/areas, gender and age groups are used for weighting the random stratified samples of interviewees of age 12 or above in Taiwan. The sample is based upon a total of 19,009,963 residents. MMethod for Estimating the Total Number of Household: Two variables, cities/areas and the number of members, in the household are used for weighting the random stratified samples.

4. Estimated Number and Percentage of Internet Users Estimated Number of Internet Users in Taiwan

5. Estimated Number and Percentage of Internet Users (continued) Growth of Internet Users in Taiwan Source ： TWNIC Survey, & The Statistics Department of the Ministry of Transportation & Communication *Unit ： Million Age 15 or above Jan 2001 Age 0- 100 Jan 2004 Age 0- 100 Jul 2003 Age 0- 100 Mar 2003 Age 15 or above Sept 2002 7.5%

6. ＊ Digits in the parenthesis is the Sampling Error: ％ Percentages of Internet Users in Different Areas of Taiwan (±5.78) (±7.54)(±3.06) (±3.68) (±3.48) (±6.73 ) (±3.16) (±2.70) Estimated Number and Percentage of Internet Users (continued)

7. Percentages of Broadband Users in Different Areas of Taiwan ＊ Digits in the parenthesis is the Sampling Error: ％ (±5.78) (±7.54)(±3.06) (±3.68) (±3.48) (±6.73 ) (±3.16) (±2.70) Estimated Number and Percentage of Broadband Users

8. Estimated Number and Percentage of Internet Households Percentages of Households in Taiwan with Internet Access ＊ Sampling Error ： ±1.73 ％（ Confidence level 95 ％） 71.58%

9. ＊ Digits in the parenthesis is the Sampling Error: ％ Estimated Number and Percentage of Internet Households (continued) Percentages of Households with Internet Access in Different Areas in Taiwan (±5.78) (±7.54)(±3.06) (±3.68) (±3.48) (±6.73 ) (±3.16) (±2.70)

10. Estimated Number and Percentage of Broadband Subscribers Users Percentages of Household of Broadband Subscribers in Different Areas in Taiwan ＊ Digits in the parenthesis is the Sampling Error: ％ (±5.78) (±7.54)(±3.06) (±3.68) (±3.48) (±6.73 ) (±3.16) (±2.70)

11. Analysis on the Behaviors of Broadband Users Gender Difference in Broadband Users 51.66% 43.25%

12. Analysis on the Behaviors of Broadband Users (continued) Percentages of Broadband Users in Different Age Groups Age21-25 Age16-20 81.55% 77.55% Age65+ 9.47%

13. Analysis on the Behaviors of Broadband Users (continued) Percentages of Broadband Users in Different Areas of Taiwan ＊ Digits in the parenthesis is the Sampling Error: ％ (±5.78) (±7.54)(±3.06) (±3.68) (±3.48) (±6.73 ) (±3.16) (±2.70)

14. Analysis on the Behaviors of Broadband Users (continued) Venues where Broadband Users Get Online (multiple choices) 88.41% At home 28.15 at work places 21.59% at school 16.65 At internet caf’e

15. Analysis on the Behaviors of Broadband Users (continued) Amount of Time Broadband Users Spent Online 42.10% Spend more than 1 hours & Less than 3 hours on line

16. Analysis on the Behaviors of Broadband Users (continued) Favorite Time Slot for Using Broadband (Multiple Choices) 37.14% get online at 9pm-10pm 36.57% get online at 8pm-9pm 32.31% get online at 10pm-11pm ON line peak time 8Pm – 00Am

17. Analysis on the Behaviors of Broadband Users (continued) Purposes for Individual Broadband Users (Multiple Choices) Browse web pages ( 61.80%) E-mail (58.75%) Online game(20.83%)

18. Factors Considered in Choosing ISP (Multiple Choices) Cost (Price) (29.38%) Speed (26.62%) Analysis on the Behaviors of Broadband Users (continued)

19. Preferred Options for Broadband ADSL 68.91%

20. (2) Among the ADSL subscribers, 74.23% of them subscribe from Hinet. Supplier Analysis for ADSL Subscribers HINET 74.23% Analysis on the Behaviors of Broadband Users (continued)

21. Supplier Analysis for Cable Modem Subscribers Eastern Broadband Telecom 68.33% Analysis on the Behaviors of Broadband Users (continued)

22. 751-1250 NTD (25-40 USD) 49.51% 751-1000 NTD (25-35 USD) 25.99% 1001-1250 NTD (35-40 USD) 23.52% + Average Expenditures on Broadband

23. Analysis on the Behaviors of Broadband Users (continued) Reasonable Range for Broadband Expenditures 501-750 NTD (15-30 USD) 28.19% 501-750 NTD (15-25 USD) 14.56% 751-1000 NTD (25-35 USD) 13.63% +

24. Analysis on the Behaviors of Broadband Users (continued) Satisfaction with ISP 57.28% Satisfied with ISP

25. Analysis on the Behaviors of Broadband Users (continued) Problems for Using Broadband (Multiple Choices) Speed is too slow (30.99%) Instable (24.63%)

26. The End