1. Passion and performance on every page. Sustained Solutions from Webcrafters, Inc., an Original MPower ChaMpion October, 2012 Jac Garner, CEO, Webcrafters

2. Webcrafters, Inc. Passion and performance on every page. Madison based book manufacturer Primarily serves educational & trade book market along with catalogs Approximately 400 employees Record of environmental stewardship Committed to build on our past and present efforts

3. Environmental Policy Committee Passion and performance on every page. Formed in Fall, 2007 Presented recommendations Environmental policy Mechanism to measure and monitor success Build on conservation & maximizing efficiency Full-time dedicated passionate person and oversight committee to implement change

4. Sustainability & Safety Manager Passion and performance on every page. Created new position in 2008 Individual selected previously worked in the Engineering department at Webcrafters before moving into safety Knowledge of mechanical and electrical systems and equipment Efficiency & Environmental passion Communication & creative problem solving skills Safety role involved exposure to employees at all levels across the organization with a focus on reducing injuries and saving money.

5. Sustainability Oversight Committee Passion and performance on every page. Committee Members: President Three Vice Presidents & Director Sustainability & Safety Manager Sustainability Manager brought ideas to the Committee Evaluate and approve capital projects based on: Environmental and business impact Availability of internal resources vs. outsourcing Pay back Decided to pursue Mpower Business ChaMpion

6. Participation in MPower Passion and performance on every page. Joined in 2009 Mechanism to share & learn Best Practices Wanted assistance in measurement of carbon footprint Participation consistent with value of Community Service Sustain Dane staffed a booth at our bi-annual Wellness Fair

7. Mpower Momentum Example Passion and performance on every page.. Companywide Direct Digital Control (DDC) system Challenges: 6 months to install Programing each individual HVAC unit Commissioning / verifying operational Benefits: Trending data Make changes at your desk or anywhere with internet access Alerts and alarms Decreased maintenance staff time

8. Sustainable Management System (SMS) Passion and performance on every page. Formal document that summarizes how we operate on a daily basis Identifies Management responsibilities & Employee participation Sustainability Planning, set Goals, & Objectives Education, Training, and Awareness Review and Best Practices

9. How Sustainability helps meet Business Goals Passion and performance on every page. SMS keeps us focused Structure to the committees / SMART goals Drives energy conservation, reduction, reuse, & recycling of materials Lean Manufacturing – production efficiencies / waste reduction Employee safety and comfort Customer requests for certified paper products

10. Incorporating Sustainability into Training Passion and performance on every page. Earn employee buy-in and participation Create the culture with the Company’s commitment Give employees sustainability and lean concepts and tools All employees received three full days of training New EE’s/Temp staff receive Sustainability orientation Educate employees on the sustainability goals Understand focus on energy conservation

11. Results Passion and performance on every page. Efforts more focused 2012 Employee Opinion Survey - 85% clearly understood Company’s Sustainability emphasis Cost Savings Natural Gas Electricity Water Reduced production waste Increased available production time