1. ® Urban Planning DWG Wiki, Newsletters and Social Media Efforts and Plans Lynn Calder, GiStandards lynn@gistandards.com Copyright © 2015 Open Geospatial Consortium

2. OGC ® Wiki, Newsletter and Social Media Copyright © 2015 Open Geospatial Consortium

3. OGC ® In brief… Copyright © 2015 Open Geospatial Consortium Wiki Newsletter Social media

4. OGC ® wiki Copyright © 2015 Open Geospatial Consortium

5. OGC ® Newsletter Copyright © 2015 Open Geospatial Consortium Use MailChimp or similar online email software Brand up your template Add your input Send to your subscribers Holds an archive of all your newsletters

6. OGC ® Newsletter - editions Copyright © 2015 Open Geospatial Consortium Frequency of newsletters Special Editions – publish for upcoming events Link to subscribe to your newsletter on all your emails Link to wiki, social media Ask for Contributions at each issue directly contact urban planners people love to share knowledge

7. OGC ® Newsletter Copyright © 2015 Open Geospatial Consortium “Share your knowledge. It’s a way to achieve immortality.” ~ Dalai Lama

8. OGC ® Social media overview Copyright © 2015 Open Geospatial Consortium If you’re not on a social media networking site, you’re not on the Internet Facebook - network for friends & family Twitter – network of strangers LinkedIn – professional network Google+ – collaboration of above

9. OGC ® Social media – Facebook Copyright © 2015 Open Geospatial Consortium Businesses have pages, not profiles this is the official representation and voice of a company People like businesses, they don’t friend them Your posts can be boosted for a fee Reports show how many people you have reached

10. OGC ® Social media – Google+ Copyright © 2015 Open Geospatial Consortium Circles are used to group contacts share the right things with the right people such as friends and work colleagues Share posts – tag people by adding + to their name # - use hashtags on your posts good for searching – when you click on a # you’ll see related posts Hangouts – video chats good for team meetings and demos +1 button similar to Facebook like SEO value – hey it’s Google

11. OGC ® Social media – Twitter Copyright © 2015 Open Geospatial Consortium Twitter – voice of the masses in 140 characters or less Twitter is a good listening tool Content is based on # – therefore use a relevant # Users search Twitter for particular # and then follow it Tweet – regularly with quality posts Comment/mention/get involved with your community – no one likes one-way tweets Link your tweets to Facebook and Google+

12. OGC ® Social media – LinkedIn Copyright © 2015 Open Geospatial Consortium Professional networking group Good for catching up with past colleagues Good for recruitment Can set up a group or join an existing Urban Planning group

13. OGC ® Social media uses Copyright © 2015 Open Geospatial Consortium

14. OGC ® Go viral – how? Copyright © 2015 Open Geospatial Consortium Ask your current connections to like/join/follow you Ask people to like/join/follow you Wiki Every email (put on your signature blocks) Newsletters Business cards Brochures, flyers, anything printed You are the centre of the universe Ask people to join you Tell everyone how wonderful you are

15. OGC ® Implementation Copyright © 2015 Open Geospatial Consortium Assign a user or user group to work on social media on a daily basis Get interactive – join all social media platforms Get liked, followed, joined Goal is to engage, inspire and influence Be honest, authentic and transparent Keep active on social media – remember it’s a dialogue not a monologue Nominate a moderator to check content

16. OGC ® That sounds like a lot of work? Copyright © 2015 Open Geospatial Consortium Simple answer – yes it is It takes time and can cost money - Consider using platforms such as HootSuite to tie your social media services together Your social media input will evolve You have to monitor your social media and respond You have to move with the times, it is always changing so keep on top of it all and decide what works for you

17. OGC ® Summary Copyright © 2015 Open Geospatial Consortium Don’t stop talking … Wiki – encourage users to collaborate Newsletter – stick to your issue schedule Social media – keep adding and responding Find out what works for you and invest in it

18. OGC ® Any questions? Copyright © 2015 Open Geospatial Consortium

19. ® Thank you for your time and staying awake! Lynn Calder, GiStandards lynn@gistandards.com Copyright © 2015 Open Geospatial Consortium