1. Name of Institution 1 Amity International Business School MBA IB Semester II International Marketing (Session 6 and 7) Cmde R Bhandari (retd) YSM, VSM

2. Name of Institution 2 Recap Session 2 and 3 --- Corporate and Marketing Strategy Session 4 and 5 --- Organisation Design and relevance to Corporate and Marketing Strategy Case Studies and Analysis: 1.Strategy of WIPRO, TCS, IBM, Google 2.Turn around and Growth strategy of DFS 3.Org Structure and SWOT of one Global Product Mfr and one Global service provider 4.Failure of AT&T and Bell to retain market share due inappropriate organisation design

3. Name of Institution 3 Design and Delivery of Marketing Plan

4. Name of Institution 4 Branding and Brand Projection 7 P’s –Product --- mass / niche/ customized/ IP/ sector specific/ VED scale to client / open architecture / documentation etc –Price --- cust capability, market demands, internal costs, margins/ value add/ position in value chain –Place --- geography / culture/ literacy / environment / –Promotion --- Word of Mouth / Events / C Sat / Roadshows –People --- skill sets / domain specific / niche areas / currency / age / appearance / communication skills / cultural awareness –Physical evidence --- facility / resilience/redundancies / certifications / demonstration / USP / IP / vibes –Process --- resilience/ continual improvement/ six sigma / measurable outcomes / accuracy / motivation / people development/ domain knowledge / learning curve / market sensitivity

5. Name of Institution 5 3 rd Party Opportunity Examples People --- recruitment / payroll / career management Supply chain – warehousing/ inventory control / logistics management / freight forwarding Accounts --- billing and recoveries / investment advisories Managerial --- contract management / CRM / feedback surveys / market analysis Legal and Actuarial --- research and proposing Technology --- development / implementation / servicing and maintenance Editorial --- content / analysis / directory listings / publishing Media – content / packaging / TRIPS / animation

6. Name of Institution 6 Brand Building and Mktg Opportunities Trade Events --- exhibitions / networking Sponsorships --- linked corporate events / visibility enhancement / piggy back publicity on products (Microsoft Gold Partner) Award Events --- industry related Relationship management --- sensitivity / ability to deliver / ex employees / ex clients

7. Name of Institution 7 Mktg Plan Components and Deliverables Market needs – products and gaps Product design and delivery – what and how Marketing strategy and expenditure budget Measurable Outcomes – gauge of activity and gauge of success Plan Review Mechanisms --- frequency, participation, review committee, PDCA cycle,

8. Name of Institution 8 Group Assignment Assignment and Group Presentations 3#: Draft a Marketing Plan, with background data, expense budget, and measurable outcome evaluation methods for presentation to the Head of Marketing of EXL Services for 3rd party servicing of Health Insurance in North America. Groups will be selected at random and will present in Session 7

9. Name of Institution 9 Case Study Identified groups to prepare and present Case study on Asiatic Cruise Lines http://exeter.openrepository.com/exeter/bit stream/10036/32414/1/ng2.pdf Groups will be selected at random and will present in Session 7