1. BCS Design Refresh Proposal High-Level Project Plan September 6, 2012

2. Book Companion Site (BCS): an online channel for delivering instructor and student digital resources  Number of BCS sites : 6746  Number of total assets across BCS site: > 500,000  Expanding use across all Wiley divisions  Additional revenue corresponding with increased creation of protected Student BCS across Wiley divisions An important foundation of our digital delivery strategy

3. The Good News  BCS is cost effective  It is highly scalable  Its use is expanding; now used by Global Education; P/T; STMS; Canada; Australia; and Asia (via ISVs) The Opportunity in Current Thinking “We went with the US template rather than have a new Australian-specific version created [because of] the time to have a new template created and also because the US version fulfilled all our needs. We didn’t want to waste development resources redoing something that was already available to merely add an Australian flag or similar.” Erin Pickering, Business Analyst/Project Manager Wiley Australia The Challenge: an evolution to further the benefits of the BCS The BCS design has evolved (in various directions) without a corporate-wide commitment or managerial structure to ensure the type of standardization that enables efficient and cost-effective flexibility, limiting our ability to incorporate enhancements requests. This proposal addresses that challenge. Expansion and its Challenges

4. Objectives and Proposed Tactics Objectives  Develop and implement a more current, clean, and consistent design  Align BCS with the new Wiley wordmark branding initiative  Consider the possible future strategies of WileyPLUS as it may intersect with BCS Proposed Tactics  Incorporate the new Wiley wordmark into the design  Make the design simpler and cleaner  Implement better navigation  Incorporate doable enhancement requests that have been requested by product teams  Make the look and feel consistent across divisions (in line with Wiley’s corporate branding initiative)

5.  Current design is over 10 years old; looks outdated; costs us credibility  With re-evaluation of E5, gives us a new digital delivery story and foundation for innovations.  Knowledgeable development team (SCS in Singapore not working on WileyPLUS) positions us to rapidly deliver on the goal Why Refresh the BCS Design Now?

6.  Consistent approach saves time and money versus creation/changes to unique templates  Increase power of Wiley brand recognition in conjunction with Wiley wordmark brand initiative  New templates are more in line with wiley.com and wileyplus.com look and feel; helps with upsell  Improved usability results in increased usage (and revenue) and increased customer satisfaction  Standardization increases flexibility to add enhancements. Benefits of proposed changes

7. Limitations / issues with current design

8.  Incorporate the new Wiley wordmark into the design  Make the design simpler and cleaner  Implement better navigation  Incorporate doable enhancement requests that have been requested by product teams  Make the look and feel consistent across divisions (in line with Wiley’s corporate branding initiative) Specific goals of the redesign proposal

9. What it might look like…

10. Palette and navigation in the new design was selected specifically to  reference the green ‘Textbook’ cap in wiley.com  echo the green features and main placements on wileyplus.com Design Consistency

11.  PRF submitted Sept 12, 2012  Project Plan reviewed (by each division using BCS), revised, approved by Sept 30, 2012  Development Oct-Nov, 2012  Testing Dec, 2012  Soft Launch: January 2013 Proposed Schedule Milestones

12.  Sponsor the project  High-level review and sign-off on PRF What we need from you