1. Elevator’s Pitch Template CULTWAyS Business Plan Competition Riva del Garda, 4-5 October 2012

2.  Who you are;  Describe your business idea  What are the clients needs you want to satisfy? The Project

3.  Short description  Innovative features Product/Service

4.  Role Name, Surname Experiences % of Equity  … The Team and Network

5.  Results already reached ◦ patents ◦ prototipe ◦ prizes ◦ …  Next steps ◦ … Track Record

6. Strategy Sources of revenues Margins … Business Model

7. Market  Target sectors;  Dimension;  Growth (%); Competitors  Analysis and identification of competitors;  What are your distinctive features;  Competition strategies;  SWOT; … Market and Competitors

8.  Target clients ◦ Explicit needs; ◦ Implicit needs; ◦ … Target Clients

9.  Strength;  Weakness;  Opportunities;  Threats; SWOT Analysis

10. k€* Year 0Year 1Year 2Year 3 Sales Gross Margin Net Margin No. Clients (k) Figures

11.  Investment strategy  1 Type of investments and amount  2…  3… Investments