1. PROMOTING THE DREAM Recruiting the Next Generation of Soroptimists [Speaker name and title] Soroptimist International of the Americas Revised May 2013

2. Our objectives  Understand and acknowledge generational differences  Learn how to adapt messages and communication methods  Review Soroptimist’s generational profile  Discuss the importance of diversity  Determine action steps

3. Which generation are you?  Before 1925  From 1925-1941  From 1942-1964  From 1965-1981  From 1982-2000 *First time in history to have 5 living and working generations

4. The Generations Dynamic Values  Attitudes  Decisions

5. It’s not all about the numbers!  Generations are only one way to gauge differences within your club  No group fits one person exactly

6. The Silent Generation  Born between 1925-1941  Least studied group  “Mature” or “swing” generation  Came of age during World War II

7. The Silent Generation  Strong human relations skills  Cautious and quietly assertive  Very involved in cultural issues  Team players  Some of the first women to aggressively move into the workforce

8. Marketing Soroptimist  Emphasize experience and wisdom  Do not use loud or brash imagery  Frugality, responsibility and caution We are an established organization. We are well respected in our community. We are fiscally sound and our programs are proven to make a difference.

9. Methods of Communication  Face-to-face  Formal social events  Recognition and tribute events  Direct mail  Telephone  Internet

10. The Baby Boomers  Born between 1942-1964  Represent largest single sustained period of growth  Shaped the culture of the 1960s and ‘70s  Enjoyed unprecedented employment and education opportunities  Most influential generation

11. The Baby Boomers  Value creativity  Evaluate achievement in terms of personal fulfillment  First generation to discover that lifetime employment no longer exists  Tend to be more permissive  More inclusive than prior generations  Tied to workforce more strongly

12. Marketing Soroptimist  Demanding consumers - provide courtship  Position brand as the choice of winners  Simple, nostalgic messaging We are women at our best, helping other women to be their best.

13. Methods of Communication  Social and recognition events  Direct mail  Face-to-face conversation  Internet  Email

14. Generation X  Born between 1965-1981  Originally given this name because they were seen as searching for identity  Independent - first generation of “latchkey kids”  Savvy consumers  “Life is short. Eat dessert first”

15. Generation X  Redefined loyalty in the workplace  Demand balance of life and work  Commitment to quality  Problem-solvers  Goal-oriented  Immediate and ongoing feedback

16. Marketing Soroptimist  Skeptical of the “hard sell”  Want things mapped out  Sense of passion and adventure  Attitude, humor and fun  Test your message!

17. Methods of Communication  Email  Internet  Multi-media  Word-of-mouth  Social events/peer gatherings

18. The Millennials  Born from 1982-2000  “Echo Boomers” or “Generation Y”  Members range from 7 – 25  Represent the future workforce – and membership

19. The Millennials  Techno-savvy - first generation to grow up with the Internet  Easily bored  Expect to change jobs frequently  Respect must be earned vs. based on title  Team players

20. Marketing Soroptimist  Media-savvy  Treat with respect  Focus on the positive  Emphasize action

21. Methods of Communication  Email  Text messaging  Internet/online communities  Multi-media  Word-of-mouth

22. The Silent Generation1925-1941 The Baby Boomers1942-1964 Generation X1965-1981 Millennials1982-2000 Generational Recap

23. SilentsBoomersXersMillennials Good of the community Personal fulfillment UncertaintyWhat’s next Experience and wisdom OptimismPersonal FocusOn my terms Respect authority CrusadingLive for todayJust show up Save for the next generation Buy now/pay later SaveEarn to spend Do what is asked Work efficientlyEliminate tasksDo what is asked Generational Themes

24. Quiz: Your generational story What is your club’s generational story? a. We have only Baby Boomers b. We have some Silents c. We have only Generation Xers d. We have some Millennials e. We have a blend of all generations f. Other

25. Our Landscape 2009 survey of members in all languages 2013 survey of U.S. members

26. Our Ideal Landscape

27. The Gen X Volunteer  Personal development  Immediate results  Flexibility  Freedom

28. How Can We Deliver… … opportunities for personal development?  Mentor/Mentee relationships  Emerging Leaders Program  Leadership positions

29. How Can We Deliver… … immediate results?  Well-planned meetings that accomplish set goals  One-day service projects  Early involvement in club activities & leadership

30. How Can We Deliver… … freedom and flexibility?  Embrace technology Send materials via email Develop a club website Offer “virtual” meetings Utilize social media  Guide with feedback and suggestions, not step-by-step instructions  Value overall participation and contributions over attendance at meetings

31.  Everything associated with an organization  Must fulfill a unique niche  Our brand is what we do for women and girls  Clubs must back up our promise! The Soroptimist Brand

32. Live Your Dream www.LiveYourDream.org

33. What’s Next?  Have an honest conversation  Perform a “health check”  Talk to former members  Identify two to three issues  Develop an action plan  Materials in members area of www.soroptimist.org

34. Our Objectives Understand and acknowledge generational differences Learn how to adapt messages and communication methods Review Soroptimist’s generational profile Discuss the importance of diversity Determine action steps

35. Parting Advice…  Lead by example  Manage expectations  Communication is a two-way street  Nobody is as smart as everybody  Treat others as they want to be treated  Challenge members – they will step up! Be grounded by experience, but open to change

36. Questions?  Members area of www.soroptimist.org  Region membership chair  Region leadership  SIA headquarters