1. ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

2. ISU Extension and Outreach Community and Economic Development

3. ISU Extension and Outreach Community and Economic Development Iowa Retail Initiative Project Team Extension: Ron Prescott Susan Erickson College of Design: Lisa Bates, Interior Design Tom Neppl, Landscape Architecture College of Human Sciences: Linda Niehm, Apparel, Merchandising, Design Jessica Hurst, Apparel, Merchandising, Design

4. ISU Extension and Outreach Community and Economic Development Iowa Retail Initiative: Stakeholders I need help with: Preparing for Obamacare Marketing using Social Media Local trend in retail sales Attracting a Kohl’s store in our town Services for start-up businesses Does Iowa State University have someone to help me become more successful in my retail business?

5. ISU Extension and Outreach Community and Economic Development Iowa Retail Initiative: Advocates Identify 5-10 retailers within each of the 5 Regions Quarterly online discussions Share feedback at ISU Stakeholders Link identified needs to ISU resources

6. ISU Extension and Outreach Community and Economic Development Iowa Retail Initiative: Train the Trainer Target delivery date: Spring 2015 CEEDs, Chambers of Commerce and Economic Developers 5 regional training sessions plus a Statewide symposium during Summer 2015 Create an educational offering for local use, dealing with Retail design and marketing issues.

7. ISU Extension and Outreach Community and Economic Development Student Community Projects Bringing together Community Retailers and ISU students with the goal of providing new design / marketing upgrades for their local business. Project Target: 80 retailers 140 students 2-5 communities

8. owa State University Iowa State University College of Human Sciences Department of Apparel, Events, and Hospitality Management

9.  Market Research  Branding  Business Education-4Es  Stimulate Under Utilized Space  Financial Incentives  Business Retention  Expansion & Recruitment

10. Building Improvements Public Improvements Education and Awareness

11.  Retail and Hospitality businesses and entrepreneurial practices  Business competitive strategies to enhance sustainability  Strengthening unique brand identity to fit or expand target market:  Integrated appearance of store/restaurant  Merchandise presentations  Print materials  Signage, logos  Use of Experience Economy 4E strategies

12. For Iowa community businesses: Ames Elkader Grinnell Oskaloosa Sac City Indianola Design and implement sustainability plans through physical makeovers of businesses

13. Brown’s Shoe Fit Main Street Makeover  Oskaloosa  10,938

14. Hunter’s Gifts Main Street Makeover  Oskaloosa  10,938

15. May 2, 2013: College of Human Services Entrepreneurship Showcase ISU Campus, Le Baron Hall 6:00 - 8:30 PM Contact Us for More Information: Linda Niehm niehmlin@iastate.edu Ann Marie Fiore amfiore@iastate.edu Jessica Hurst hurstj@iastate.edu

16. ISU Extension and Outreach Community and Economic Development Interior Design Class Fall semester course Interior design students working with community retailers

17. ISU Extension and Outreach Community and Economic Development Retail shopping environment design Importance of creating: efficient, user-friendly aesthetically pleasing spaces which focus on the intangible social aspects of client consumption. Student work will address access to the retail locations, space planning, retail identity, visual merchandising, fixtures, and code compliancy.

18. ISU Extension and Outreach Community and Economic Development Interdisciplinary Design Class Spring semester design course: Interior Design + Landscape Architecture how design contributes to economic development. scale: individual retail design to community design. Retail locations within the community Retail shopping environments

19. ISU Extension and Outreach Community and Economic Development Past Student Project Communities Main St Iowa has been a great resource for potential project communities for the College of Human Sciences program. Cities with arrow were past College of Human Services Student Project Communities plus: Adel Greenfield Jewell Muscatine

20. ISU Extension and Outreach Community and Economic Development Iowa Retail Initiative: Community Partners Project Community Characteristics: 5 – 10 Retailers willing to dedicate 2-3 days working with students Community organizations seeking to improve existing empty retail locations Provide logistic and financial support for community meetings Identify potential stakeholders in the process Communicate regularly in their community and with university faculty and students

21. ISU Extension and Outreach Community and Economic Development Iowa Retail Initiative: Community Deliverables Retail shopping design Business competitive strategies Streetscape design Landscape architecture Merchandising makeover Best practices shared Train-the-trainer session

22. ISU Extension and Outreach Community and Economic Development Ron Prescott Iowa State University 179 Heady Hall Ames, Iowa 50011 Office: 515-294-5862 Cell: 515-450-8036 Email: rprescot@iastate.edurprescot@iastate.edu The friendly face of the Iowa Retail Initiative...and your guide to ISU's retail assistance opportunities. Outreach East The friendly face of Design Extension...and your guide to ISU's community development opportunities. Outreach West Susan Erickson 326 College of Design 515-294-1790 susaneri@iastate.edu