2. Shangri-La （心中的日月） 香格里拉一角

3. Shangri-La Overview Company Milestones Shangri-La Culture Management Corporate Social Responsibility Partnering for the Future Awards

4. 一、 overview “ But here ， at Shangri-la ， all was in deep calm. ” —— Lost Horizon by James Hilton Inspired by the legendary land featured in James Hilton's novel Lost Horizon published in 1933, our name Shangri-La encapsulates the serenity and service for which Shangri-La is renowned worldwide.

5. 一、 overview Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific's leading luxury hotel group and regarded as one of the world ’ s finest hotel ownership and management companies. The Shangri-La story began in 1971 with its first deluxe hotel in Singapore. Today, there are 70 hotels and resorts throughout Asia Pacific, North America and the Middle East, representing a rooms inventory of over 30,000. In addition, new hotels are under development in Austria, Canada, mainland China, India, Macau, Philippines, Qatar, Turkey and United Kingdom..

6. 二、 Company Milestones 1970s 1971 Shangri-La Hotel, Singapore opens 1979 Shangri-La's first resort opens - now Shangri-La's Rasa Sayang Resort and Spa

7. 1984 First hotel in China opens, in Hangzhou 1989 First Traders Hotel opens in Beijing 2003 Shangri-La enters Australia market 2003 Shangri-La enters in the Middle East market

10. 二、 Company Milestones 2007 Golden Circle membership tops one million 2008 Shangri-La Hotel, Vancouver - first Shangri-La hotel opens in North America 2009 Shangri-La Hotels and Resorts Offers Every Guest Free Internet Access 2010 Shangri-La unveils industry's first multilingual interactive mobile website 2010 Shangri-La launches new global brand campaign - "It's in our nature"

11. 成都 香格里拉大酒店

12. 广州 广州 香格里拉大酒店

17. 三、 Shangri-La Culture Shangri-La has always believed in the unique characteristics encapsulated by Asian Hospitality. Our commitment to providing guests with distinctive Asian standards of hospitality and service from caring people remains our major point of differentiation from our peers and the very cornerstone of our reputation as a world- class hotel group.

18. Shangri-La Culture 1 、 Our Philosophy Shangri-La Hospitality from a caring family.

19. Shangri-La Culture 2 、 Our Vision To be the first choice for guests, colleagues, shareholders and business partners.

20. Shangri-La Culture 3 、 Our Mission To delight our guests every time by creating engaging experiences straight from our hearts.

21. Shangri-La Culture 4 、 Our Guiding Principles We will ensure leadership drives for results. We will make guest loyalty a key driver of our business. We will enable decision making at the guest contact point. We will be committed to the financial success of our own unit and of our company.

22. Shangri-La Culture We will create an environment where our colleagues may achieve their personal and career goals. We will demonstrate honesty, care and integrity in all our relationships.

23. Shangri-La Culture We will ensure our policies and processes are guest and colleague friendly. We will remain deeply committed to our social responsibility by making a positive contribution to our communities, environment, colleagues, guests and business partners.

26. 四、 Managing Success

27. Recognising that a passion for excellence cascades from the upper levels of an organisation, the executive team of Shangri-La has been selected with care. Shangri-La's leadership is composed of some of the most talented professionals in the hospitality industry. Most have more than 20 years in the field and many have moved up the ranks in Shangri-La over the last 10 years.

28. Since this seasoned group represents more than a dozen nationalities with work experience around the globe, corporate officers bring a vast variety of international perspectives to management and operational issues. This depth and insight are invaluable assets as the company continues its rapid worldwide expansion.

29. 五 Corporate Social Responsibility

30. Environment Our daily operations ensure that we mitigate the impact of climate change, uphold biodiversity in conservation/habitat restoration, adopt the best practices in preventing ozone depletion, and continually strive to improve water-use management, waste- disposal management and indoor air quality.

31. Health & Safety We are committed to protecting our customers, employees, stakeholders and the greater public by providing a safe and healthy environment based on international standards.

32. Employees Our colleagues are our number- one asset, and our source of inspiration for the greater communities with which we work.

33. Stakeholder Relations We value our stakeholders and always engage them with clarity, honesty, and respect.

34. Supply Chain We require that our business partners ensure the highest standards in environmental, hygiene and labour practices.

35. Embrace We believe that caring for others today allows them to care for themselves and others tomorrow. ‘Embrace’ aims to build, strengthen and sustain local communities through various and specific education and health projects.

36. Sanctuary Each of our resorts provides a natural habitat for flourishing biodiversity. The 'sanctuary' is Shangri-La’s project for ensuring the highest standards in marine and terrestrial habitat restoration and environmental conservation.

37. 六、 Partnering for the Future

40. With a solid foundation and reputation for excellence in Asia Pacific, the Middle East and North America, the company's strategic plan now incorporates the goal of expanding the Shangri-La brand globally by operating deluxe hotels in gateway cities and key resorts around the world under management agreements, equity participation or ownership.

41. Given the commitment to becoming a top-end global hotel company, the development functions of Shangri-La Hotels and Resorts are directly led by the President and Chief Executive Officer.

42. 七 Major Awards in 2010 - 2011

43. Shangri-La Hotels and Resorts, Group Awards Best Business Hotel Brand in Asia Pacific, Business Traveller (Asia Pacific) Global – Best Leisure/Hotel Developer, Euromoney “Real Estate Award” (UK) Best Regional Hotel Chain, TTG Asia

44. Best Business Hotel Brand in China, Business Traveller (China) Shangri-La Asia, The Wall Street Journal “Asia 200”

45. Best Hotel Chain in Asia and Best in Organising Events in Asia, The Asset First Choice Hotel Brand, National Geographic Traveller (China) Best Luxury Hotel Brand, Hurun Report “Best of the Best” (China)

47. Welcone to Shangri-La

48. 制片人：吴福胜 王莉 梁晶 陆师棉 王飞燕