1. LinkedIn for Alcoans KIORA CRESCENT YENNORA, NEW SOUTH WALES, AUSTRALIA 29 AUGUST 2014 SUE ELLSON BBUS AIMM MAHRI INDEPENDENT LINKEDIN SPECIALIST

2. Sue Ellson Joined LinkedIn 21 December 2003 Over 5,000 Connections Top 1% of viewed profiles in 2012 Averaging 900 profile views per 90 days Sourced career, work and business opportunities Created www.linkedinaustralia.com August 2013 Background in banking, recruitment, marketing – practical results

3. What has changed in the last 25 years? Hidden job market (previously 70%, now 86%) Recruitment processes (reduction in recruitment agents) Online job alerts (automatic updates, targeted content) Value of your network (not security of your job) Rate of change of technology (keep up to date or be left behind) Importance of keywords (in house and online) Brand YOU (manage your own profile and career)

4. Hidden Job Market If 86% of jobs are NEVER advertised – don’t rely on advertisements Niche job boards – Industries, Professions, Companies LinkedIn Recruiter – Headhunted only – follow the Company Not what you know, not who you know but who refers you Be proactive Today – skills to find a job (not do a job) Consider several options (that include your non-negotiables)

5. Not applying for jobs online then… Networking Referrals Voluntary Work in your Industry or Profession Two Hours Per Day, Five Days per Week, Multiple Concurrent Strategies

6. LINKEDIN statistics Established 5 May 2003 Over 300 million members worldwide Over 6 million members in Australia Around 50% earn more than $100,000 per year Expanded into China this year Encouraging students to join Highly optimized in search engines – Google your name…

7. LINKEDIN For you …….What are you trying to achieve with LinkedIn?

8. LINKEDIN for You Resume on steroids – publish, publish, publish – dot points Build your network Maintain your friendships Maximise your chance of being found Collect recommendations Apply for jobs

9. LINKEDIN for You Complete – 7 times more likely to appear in search results Photo – 11 times more likely to be viewed Feed the beast – good behavior is rewarded Measure – ROI, time allocation, results Privacy is dead – Identity is not – Manage Yours

10. BEFORE YOU START EDITING Export to PDF a copy of your LinkedIn profile Export all of your connections into a CSV file Keep a record of your statistics – views per 90 days, connections, recommendations, endorsements Diary to do this every 90 days - MAINTENANCE

11. Keywords and frequency of keywords Headline Summary Experience title Experience Skills and expertise Interests Advice for contacting Projects, publications, certifications, education etc etc etc

12. Three Most Important Parts Smiling Representative Clear Photo Keywords If room, something unique Headline Contact details Contact reason Keywords Dot Points Summary

13. Let’s complete some updates Turn off Activity Broadcasts (turn back on when finished) Update Public Profile URL Change Headline Update – Advice for Contacting Complete rest of updates in your own time (allow 10 hours over several days – suggest one section per day)

14. START YOUR NETWORKING Expand Your Network (Old and New) Find Mentors Feed the LinkedIn Beast Monitor Your Results

15. Complete Everything Keywords Keyword Frequency All Sections Feed the Beast Add Connections Endorse Recommend Like, Comment, Share Network Online and Offline Reconnect Mentor Multiple Concurrent Strategies Sue Ellson http://au.linkedin.com/in/sueellson sueellson@sueellson.com +61 402 243 271 THANK YOU FOR YOUR PARTICIPATION Any Questions?