1. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Describe factors which contribute to the effectiveness of an organisation General Administrative duties would include: Processing Business Documents Assisting Functional Departments Making Travel and Accommodation arrangements In order to carry out these tasks you will need: Good IT skills Good communication skills

2. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction More details relating to a specific job are usually found in a job description – which will normally include a complete list of duties. A job description sets out some background to the post, the duties and the post holder’s responsibilities and who their line manager will be. Job Description Duties which an Administrative Assistant would be expected to carry out would include: Photocopying Documents Faxing CorrespondenceReception Duties Word ProcessingAnswering the Telephone Filing Documents

3. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Person Specification From the job description, a person specification will be prepared The person specification identifies the skills, qualifications, experience and personal qualities required for the job. Each component will usually be classed as essential or desirable – resulting in a profile of the ideal person for the job Qualities which an Administrative Assistant would be expected to have would include: Well Organised Able to work as part of a teamPatient Able to work independentlyTactful Able to use Initiative

4. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Skills Scan and SWOT Analysis Staff development is vital to ensure that you are doing your job to the best of your ability. Training and development will also help further your career and may lead to promotion A Skills Scan is a statement describing your skills, knowledge and qualities to date – thereby highlighting areas where training or further development is required. A SWOT Analysis is an alternative to a skills scan. With a SWOT Analysis you identify your areas of strengths and weaknesses with any opportunities and threats you face.

5. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Effective Communication Communication is the way information is sent and received Business success depends on clear and effective communications within the organisation (between colleagues) and outwith the organisation (with external customers) Good communications depend on the sender making sure that the message is: Easy to understand and free of jargon Sent by an approved method Sent to the right person

6. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Features of Good Communication Communication have the following basic features that determine its quality: Accurate Complete Timely Relevant Cost Effective Meaningful The information transmitted must be correct/accurate The cost of preparing communication and the time taken to transmit and receive the information must be justified Partly communicated information may be misunderstood A message that is communicated at the wrong time is useless Excessive or irrelevant information is commonly misunderstood, forgotten or ignored Information should be communicated using the most appropriate method and language for the recipient

7. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Internal Communication with Colleagues Internal communication with colleagues will tend to be informal and less structured The most common methods of communication between colleagues include: E-mailMemo Regular Meetings

8. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Communicating with Colleagues Effective communication with colleagues will ensure that: Workflow is smooth within the organisation when information is clear and concise The targeted people receive the information they require Poor communication with colleagues will result in: Employees not having sufficient information to do their job properly This could lead to low staff morale and poor team spirit

9. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction External Communication with Customers External communication with customers will be formal and structured. In order to create a consistent image, organisations will have a house style – a set format and layout for external communication. The most common form of external communication is by letter. Other methods of communicating with customers will include: ReportsPresentations

10. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Communicating with External Customers Effective communication with external customers will ensure that: Customers are clear about the organisation’s aims and objectives when information is in a language that is easily understood External customers will have a good image of the organisation when information is communicated clearly and effectively Poor communication with external customers will result in: Loss of business and A bad reputation for the organisation

11. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Methods of Communication Methods of Communication can be split into 2 broad categories: oral and written. Oral Written Oral or verbal communication includes: MeetingsInterviews PresentationsUsing the telephone Written communication includes: LettersMemoranda ReportsAdverts Job Descriptions

12. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Barriers to Communication A barrier to communication is something that causes the communication to be ineffective: Barriers to communication include: Distortion Noise Differences in perception Jumping to conclusions Lack of interest Information overload The message is not accurately stated or interpreted eg inappropriate language, typing errors or unclear explanations Noise can be caused by traffic, a bad connection, faulty line, or even clash of personalities People of different ages, cultures, education and personality can interpret situations differently By hearing or seeing what we expect to, people can miss the actual message The sender must relay the message in an appropriate form that appeals to the interests and needs of the receiver Too much information can lead to the receiver becoming confused or tired

13. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Customer Care Customer Service is about gaining and retaining (keeping) customers. In today’s competitive society it is important to deliver a good-quality product and do so in a way that exceeds customer’s expectations. Organisations must: Offer excellent after sales service Effectively deal with enquiries Efficiently deal with complaints Provide good communications

14. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Customer Service Research shows that keeping a current customer is much easier and cheaper than attracting a new one. Good customer service aims to increase customer satisfaction and therefore increase customer loyalty. If your customer asks you a question, respond appropriately. If they would like something fixed, then fix it. If they have a complaint, do everything possible to rectify it.

15. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Mission Statement A Mission Statement sets out the purpose of an organisation. Creating such a statement helps the organisation develop a common understanding of its main task. From the general targets established in the Mission Statement, specific policies such as the customer-service policy can be developed.

16. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Impact of Poor Customer Service Poor customer service may include the following: Poor communication Lack of opportunity for customer feedback Not listening to customer feedback Lack of suitable staff training Bad impression of organisation created by poor presentation Absence of a clear complaints procedure If the customer is not satisfied with the organisation’s product or service he/she will take their business elsewhere

17. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Poor Customer Service Without good customer service The organisation will find it difficult to be competitive There will be a lack of repeat business (or returning customers) The organisation will develop a poor reputation All of the above will have a negative effect on income and profits

18. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Questions Answer the following questions on the worksheet provided. Use the forward arrow to take you to the first question. Use the help button to take you to the required slide.

19. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Question 1 Identify two duties which an Administrative Assistant would be expected to carry out.

20. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Question 2 Identify two qualities which an Administrative Assistant would be expected to have.

21. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Question 3 For what purpose would an Administrative Assistant use a Skills Scan?

22. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Question 4 Explain the importance of effective communication to colleagues.

23. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Question 5 Explain the importance of effective communication to external customers.

24. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Question 6 Explain one possible consequence for the organisation of poor communication with colleagues.

25. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Question 7 Explain one possible consequence for the organisation of poor communication with external customers.

26. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction Question 8 Explain two benefits to the organisation of good customer service.

27. Outcome 1 Administration – Intermediate II Communication Customer Care Questions Duties/Qualities Introduction