1. SeETL Demonstration 17 SeETL 3.1.02 Beta 01 15/07/2013 www.InstantBI.com

2. Agenda  Interesting factoid  List of prior features for newbies  List of new features  Walk through the downloads  Summary

3. Interesting Factoid  Total lines of Code at 1.5.5. release = 39,181.  Total lines of Code at 2.0. release = 48,461.  Total lines of Code at 2.1 beta a = 57,222.  Total lines of Code at 2.1 Release = 61,031.  Total lines of Code at 3.0.00 Release = 73,993.  Total lines of Code at 3.1.00 Release = 125,347.  Total lines of Code at 3.1.01 Release = 142,863.  Total lines of Code at 3.1.02 Release = 161,999.  The total number of lines of code currently stands at 161,999!!!

4. Prior Features  Up to 3.1.01 there were 65 workbooks defined  These started out focused on ETL and later expanded  The full documentation is available in the manual 1. Overview 2. Summary 3. Processing 4. Mapping01 5. Batch Schedule 6. Last Key used 7. Aggregation Control 8. Dim Table Key Definitions 9. Dim Table Type2 Col Defs 10. Dim Table Load Control 11. Dim Table Key Fields 12. Source File Definitions 13. Sequence Numbers 14. Mappings Documentation Infa 15. Other Views 16. Dim Table Current Flags 17. Dim Table Levels 18. Update BO Universe 19. Translate RS Reports 20. Segmentation Type Code 21. Segmentation Version 22. Segment Codes 23. Segment Codes Cols 24. Product Markers 25. Data Model Views 26. Data Model Joins 27. Generate Stored Procedures 28. Document Stored Procedures 29. Compound Views 30. Create Tables

5. Prior Features 31. Create Count SQL 32. Create Runstats SQL 33. Create Table as Select 34. Create Index 35. Create Storage Object 36. Create Access Permission 37. Create Generic Object 38. SQL Statement Load 39. Data Profiling Worksheet 40. Document Reports 41. Project Plan 42. Business Requirements 43. Project Objectives 44. Critical Success Factors 45. Major Dimensions 46. Major Facts 47. Defined Measures 48. Subject Areas 49. Cross Reference 01 50. Cross Reference 02 51. Cross Reference 03 52. Cross Reference 04 53. Cross Reference 05 54. Solicitation Transaction Email 55. Response Transactions Email 56. Email Address Bounce 57. Do Not Email Request 58. Campaign Groups 59. Campaigns 60. Sub Campaigns 61. BI4ALL Codes Tables 62. LinkedIn Connections 63. Email Connections 64. Restart Batch 65. Variable Substitution

6. New Features  There are LOTS of new things in 3.1.02  19,000 new lines of code in SeETL Design Time  Command line interface called SeETLConsole3102 66. Delta Definitions 67. Product Definitions 68. Invoice Payment 69. Invoice Definitions 70. List Definitions 71. List Members 72. List Member Deletes 73. Client Security Definitions 74. Client Software Key Definitions 75. Sales Transactions 76. Sales Return Transactions 77. Party Interests 78. Voucher Key Generation 79. Voucher Key Validation 80. SeETL Software Key Generation

7. New Features  Most important new feature is licensing  User based license with up to 16 feature “sets” turned on  Feature sets will be priced separately on annual subscription fee  Examples.  Delta detection to be priced around EUR50/annum  Emailer to be priced around EUR30/annum  Feature “sets” will be affordable on a per person basis  Support via forms both “free” and “fee” support  Why?  We have included a lot of features that appeal to more people  Reduce the cost of BI and “marketing” so everyone can afford it  SeETL has expanded beyond a tool for BI Developers  SeETL will continue to expand based on demand/feedback

8. Features Briefly Explained  A brief explanation of the new features  Full details in the documentation and package  Sample workbooks numbered to features 66. Delta Definitions 67. Product Definitions 68. Invoice Payment 69. Invoice Definitions 70. List Definitions 71. List Members 72. List Member Deletes 73. Client Security Definitions 74. Client Software Key Definitions 75. Sales Transactions 76. Sales Return Transactions 77. Party Interests 78. Voucher Key Generation 79. Voucher Key Validation 80. SeETL Software Key Generation

9. Demonstration  Demonstration of the package

10. Summary  Demonstration of the package  Summary