1. 1 1 Reid Bluebaugh, IT Systems Programmer And Robert Smith, Ed.D., AVP for Planning, Assessment, and Institutional Research

2. 2 2 Summarize selected changes in higher education environment. Present role of institutional research, business intelligence, and data analytics. Present role of information technology.

3. 3 3 Highly competitive environment for faculty, staff, students, and research funding. New institutional initiatives. Unprecedented calls for accountability, effectiveness, efficiency, and transparency. Performance funding. Sustainable business model (e.g. enrollment management, persistence, competition, facilities, Library, technology). Deterioration of support for public higher education. Strategic market positioning based on institutional capabilities. Building institutional digital capacities over the long term. Engaging stakeholders digitally.

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5. 5 5 Role of IR: Primary function of institutional research is to provide data that informs institutional decision-making and planning (Borden & Kezar; Delaney, 1997; Saupe, 1990). Maintains ultimate responsibility for completing all internal and external reporting requirements. Role of IT: Does not usually include major reporting obligations. Focuses on enterprise information management and storage; information systems design, operation and maintenance of ERP, LMS, CRM, and etc.; technical support; and user access and training.

6. 6 6 Confusion exists about which office should provide what type of data. IR — for example, the percentage of first-time- in-college students enrolled in the fall semester or first-time-in-college students by major. IT— for example, requests for class rosters or contact info of students per majors.

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8. 8 8 Institutional Research Analytics Business Intelligence Data Quality Transaction Systems (ERP,LMS, HR, Finance, RLO, Library, etc.) Institutional Experiences Outputs and Outcomes Prediction about Future Based on History Prediction Tested and Feedback is Displayed Performance Level and Outcomes Faculty and Staff Intervention

9. 9 9 Federal, State, and Local compliance reporting, (e.g., IPEDS, MHEC, USM) Accreditation: regional and programmatic Planning and Assessment Strategic Planning Institutional Support Accreditation Faculty Workload Faculty and Staff Productivity Characteristic, Salary, and Evaluation Colleges and Departments Census Student Achievement Standard Reporting Internal Research Adhoc Office

10. 10 Traditional Diagnostic IR Hypothesis Estimations and Predictions Census ReportingInternal Research StudiesDescriptive ReportingPredictive Transaction Systems Reporting Statistical Analysis of Student Success Time base MetricsStrategic Thinking Persistence and Completion OutcomesYield RatesCourse Tools and Content Financial AidFaculty SalariesCompletion RatesEnrollment Management ProductivityEmployment StudiesProductivity Metrics Core and Support Services Intervention Institutional Characteristics Longitudinal StudiesStudent Attributes Academic Support Interventions Finance Operating Revenue and Expenditures Alumni ParticipationFaculty AttributesCompletion Probability

11. 11 Administrative (Regularly Collected) Semester or olderQuantitativeQualitative Student-level: Demographic & background Course enrollment Course grade, certificates & degrees Retention and Graduation Course-level:  Course details by section (basic skills status, distance learning status, day/evening, etc.) Examples: Survey, questionnaire Student performance Examples: Survey, questionnaire Focus group Interviews Text analysis

12. 12 Fundamental Elements o Institutional leadership-marketing and branding. o Strategic thinking and market acquisition. o Leverage strengths and flexible opportunities. o Optimize reporting. o Data quality, integrity, accuracy, and consistency. o Unit and program level reporting. o Common analytics language. o Data Custodian

13. 13 Fundamental Elements o Enable Faculty/Staff easily get info on students. o Provide commonly requested info to all departments. o Assist in data integrity. o Move data from PAWs to other applications.

14. 14 Thank you Reid Bluebaugh 301-687-4018 rbluebaugh@frostburg.edu Rob Smith 301-687-4489 rsmith@frostburg.edu