1. ABCD Competitive Snapshots Miguel Tam May 19, 2010

2. Key Competitive Segments DescriptionVendors Document Automation Document creation from templates A, B Virtual Law Firm Client portal for law firms to share documents Targeted at consumer market C, D DIY Forms Legal forms for end-usersE, F Practice Management Portal for managing client tasks, time and billing G, H Content Management Share files in secure location No authoring J, K, L CRM For sales contracts only Limited external collaboration No authoring M, N, O Productivity Tools Status quo solution Hardest to compete against P, Q

3. Competitive Analysis Summary Value PropStrengthsWeaknessesPricingOther A Save time, increase accuracy, reduce risk Lexis Nexis brand 73 of AmLaw 100 500k users Single user primarily Server edition new Multiple industries $500 Professional $250 Standard Partners with Lexis Nexis B Save time, lower costs, improve document quality & minimize risk Platform- independent Object-based XML Focus on insurance Complex power authoring Object-based XML $75k/avg deal C Respond faster, save time Complex documents Analytics "Relevance engine" Need Word 2007 for PC $195/user/month 60-day free trial D Simplicity, efficiency, control, collaboration Number of lawyers on staff 6 employees in MA; 30 in India (10/09) E Generate revenue through online law practice Focus on small firms and solo practices Founder is on ABA eLawyering task force Client fills out forms90-day free trial for lawyers; 1 year minimum $200 - $300/month for up to 4 attorneys Clients can pay by credit card Going after LegalZoom market F Help attorneys market services better Focus on law firms serving consumers Transaction-based Clients fill out forms$65/month + $4/document Going after LegalZoom market G Easy to find info you need Real lawyers when you need them Directory of 10,000 lawyers Focus on consumers and small businesses Focus on testimonials Client fills out forms$89/month for lawyers $20/month for clients Partners with Lexis Nexis

4. Competitive Comparison

5. Competitive Feature Summary DocumentsCollaborationChange Mgmt KnowledgeLibraryTechnology A B C D E F G = strong functionality= some functionality= limited or no functionality

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