1. The R.A.C.E Formula February 7, 2008 Business & Professional Communications ∞ Event Management ∞ Marketing Communications ∞ Reputation & Relationship Management

2. Research Analysis/Action Communication Evaluation Business & Professional Communications ∞ Event Management ∞ Marketing Communications ∞ Reputation & Relationship Management Research Analysis/ Action Communication Evaluation Refine/ Adjust

3. Competition Client/customer needs Industry/market Business & Professional Communications ∞ Event Management ∞ Marketing Communications ∞ Reputation & Relationship Management Research

4. Organizational materials i.e. annual reports Library Internet Interviews Focus groups Business & Professional Communications ∞ Event Management ∞ Marketing Communications ∞ Reputation & Relationship Management Research methods

5. Planning & decision making –Set objectives –Formulate strategy and tactics –Identify key targets –Develop messages Business & Professional Communications ∞ Event Management ∞ Marketing Communications ∞ Reputation & Relationship Management Analysis/Action

6. Planning & decision making –Timeline –Budget Business & Professional Communications ∞ Event Management ∞ Marketing Communications ∞ Reputation & Relationship Management Analysis/Action cont’d

7. Business & Professional Communications ∞ Event Management ∞ Marketing Communications ∞ Reputation & Relationship Management Sample timeline http://office.microsoft.com/en-us/templates/results.aspx?qu=timeline&av=TPL000

8. Media Events E-blasts Advertising Public speaking Business & Professional Communications ∞ Event Management ∞ Marketing Communications ∞ Reputation & Relationship Management Communication

9. Did you meet your objectives What worked and what didn’t work Make recommendations for your next campaign Business & Professional Communications ∞ Event Management ∞ Marketing Communications ∞ Reputation & Relationship Management Evaluation

10. The Spin Selling Field Book –Neil Rackham Planning & Managing Public Relations Campaigns –Anne Gregory Communication Planning –Sherry Devereaux Ferguson www.mypodcast.com Business & Professional Communications ∞ Event Management ∞ Marketing Communications ∞ Reputation & Relationship Management Resources:

11. Sandra Gabriel sgabriellimited@gmail.com Business & Professional Communications ∞ Event Management ∞ Marketing Communications ∞ Reputation & Relationship Management Contact us