1. Digital Rights Management on the Web Dr Renato Iannella IPR Systems Chief Scientist renato@iprsystems.com http://www.iprsystems.com 10th World-Wide Web Conference

2. Copyright IPR Systems Pty Ltd 2001 Overview  DRM Definition and New Opportunities  Rights Requirements  Modelling & Languages  Example Sectors  Ebook (OzAuthors)  Video/Audio (MPEG)  DRM Standards Summary  Web Architecture  W3C DRM Workshop  Conclusion

3. Copyright IPR Systems Pty Ltd 2001 DRM Definition  DRM has always had a “security/protection” emphasis  Broader definition  “Digital Rights Management (DRM) involves the description, identification, trading, protection, monitoring and tracking of all forms of rights usages over both tangible and intangible assets including management of Rights Holders relationships”

4. Copyright IPR Systems Pty Ltd 2001 DRM Perspectives DRM Business SocialTechnical Legal Governed by Accounting Practices Transfer of $$ Governed by Social norms Give a Gift Governed by Technical Standards XML File Governed by the Laws of the Jurisdiction License

5. Copyright IPR Systems Pty Ltd 2001 New Opportunities  From “Creation Waterfall”  Pay for possession  Limited re-use rights available Create Trade Use

6. Copyright IPR Systems Pty Ltd 2001  Towards “Creation Life-Cycle”  Blurring creation and use towards re-creation and re-use  Pay for usage, not possession  Share the rights  Share the revenue  Require Trusted services to validate rights and trades  Transparent Rights New Opportunities Create Trade Use

7. Copyright IPR Systems Pty Ltd 2001 Digital Supply Chain

8. Copyright IPR Systems Pty Ltd 2001 Rights Requirements  Model Assets and Relationships  Trusted Identification  Content (all levels)  DOI, ISO ISTC, URI...  Parties: Directories...  Licences: Consumer rights  Digital Rights Expression Language  Digital Rights Protection  Digital Rights Tracking  Digital Rights Trading

9. Copyright IPR Systems Pty Ltd 2001 Rights Metadata Model

10. Copyright IPR Systems Pty Ltd 2001 Rights Metadata Model

11. Copyright IPR Systems Pty Ltd 2001 Rights Metadata Model

12. Copyright IPR Systems Pty Ltd 2001 Open Digital Rights Lang  Semantics of a core DRM Language  Open or Trusted environments  Foundation for extensible (ie XML) and sector- specific rights language  Interoperability across sectors/industries  Submitted to Ebook and MPEG communities  http://odrl.net/

13. Copyright IPR Systems Pty Ltd 2001 ODRL Usage Model

14. Copyright IPR Systems Pty Ltd 2001 Rights Complexity  Need Balance:  Current Technology Offerings  Usability Usages Users Constraints Obligations RightsHolders Roles

15. Copyright IPR Systems Pty Ltd 2001 Rights Trading

16. Copyright IPR Systems Pty Ltd 2001 Ebooks  Significant growth area!  Open Standards are required  Electronic Book Exchange (EBX)  Secure/certified distribution of ebook vouchers  http://www.ebxwg.org  OpenEBook Forum  XML Structure for Content  New WGs: metadata, ids, rights and rules  http://www.openebook.org  OpenEbook and EBX now merged...

17. Copyright IPR Systems Pty Ltd 2001 OzAuthors: Ebook Service  Joint Venture with Australian Society of Authors  An online service for rights holders and their customers  Content Providers: Authors, Agents, Publishers  Promote their works in a new and safe digital environment setting usage and payment levels  Supports “Fee and Free”  Low cost method of digital self-publishing  Value-add services (resources, reviews...)  Flexible purchase options (eg parts of ebooks)  http://www.ozauthors.com.au

18. Copyright IPR Systems Pty Ltd 2001

21. Product: DRX  Digital Rights Exchange (DRX)  Internet Trading eCommerce Software for Digital Assets and their Rights  Asset upload, mgt, reporting, and payments  PDF (OpenEBook/EBX soon)  Flexible Vocabularies  Parties (vCard), Content (ONIX), Rights (ODRL)  Interface to “down-stream” Systems  Content protection, tracking  Core software for multiple sectors  Ebook, software, learning objects, audio/video

22. Copyright IPR Systems Pty Ltd 2001 MPEG (Video/Audio)  Intellectual Property Management and Protection (IPMP)  MPEG-2: Digital TV  MPEG-4: The “bits” - IPMP “Hooks”  MPEG-7: Descriptions are as valuable as content  MPEG-21: Integrating the pieces:  IPMP: Rights Data Dictionary and Language  Call for Requirements (finalised in July)  Call for Proposal (October)

23. Copyright IPR Systems Pty Ltd 2001 MPEG-21 Core Elements

24. Copyright IPR Systems Pty Ltd 2001

25. Web Architecture Tim Berners-Lee, Director, W3C, XML 2000 Conference, Washington DC, Dec 2000

26. Copyright IPR Systems Pty Ltd 2001 Web Architecture  Need for new/updated technologies  Metadata Framework  RDF integrated closer with XML Schema  Trust (Digital Signatures)  Better Structure  Lessons from P3P, CC/PP  Identification  URIs: Identification, Location, and Naming  URI Activity  XML Packaging and Protocols

27. Copyright IPR Systems Pty Ltd 2001 W3C DRM Workshop  DRM Workshop, January 2001   65 Attendees, Position Papers, Minutes, Reports, Presentations  Outcomes:  Concerns over Privacy and Accessibility  Balance needed between Protection and Access  W3C should investigate a “Rights Management Framework” for Interoperability  Start some smaller Working Groups (eg Language)  Bring work of other groups together

28. Copyright IPR Systems Pty Ltd 2001 Conclusion  DRM is emerging as a new way to  Enable innovative new business models  Foster more Content online  Everyone wants DRM solved  but its not an easy solution to generalise  DRM technologies are “embryonic”  but evolving fast…  DRM technologies need to meet all the needs of Rights Holders and Consumers (Web Users)  W3C: “Leading the Web to its Full Potential”  DRM is that potential...