2. Definition  “Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.” (http://webtrends.about.com/od/web20/a/social-media.htm)

3. Types of Social Media  Social Networking  Social Bookmarking  Photo and Video Sharing  Lifestreaming and Microblogging  Social Review

4. Social Networking Definition  Social networking is the new and improved way to communicate between individuals across the world.

5. Social Networking Brief History

6. Social Networking Advantages  Low Costs for searching for your target market  Builds for credibility when connected on a personal and business approach  Connections( Increasing your social network)

7. Social Networking Disadvantages  Lack Of Anonymity(everyone in the world can now get private information about you)  Scams and Harassments can be the breakdown in Personal and Professional circumstances  Time Consuming ( Wasting Time on these websites can be quite common)

8. Social Networking Demographics of Some Top Social Networking Sites  22 million active users  Open to all ages  Traffic by Region: 61% US, 5.5% India, 5.0% UK, 3.4% China, 2.8% Germany  7.9 million visits per month  The average LinkedIn user is 39 and makes $139,000 a year

9. Social Networking Demographics of Some Top Social Networking Sites  76% have at least a 4-year degree  46% male, 54% Female  300,000+ recruiters  All Fortune 500 companies have executives that are members of LinkedIn (USA Today)  More than 1.4 million members who self- identify as senior executives (USA Today)

10. Social Networking Demographics of Some Top Social Networking Sites  70 million registered users  20 million active users  Popular Worldwide  Traffic by region: 40% US, 9.5% UK, 6.8 Canada, 3.3% Turkey, 2.9% S. Africa  Open to people 13 and older

11. Social Networking Demographics of Some Top Social Networking Sites  Average Time On Site: 14:00 minutes (Compete)  6th most-trafficked website in the world  2 nd most-trafficked social networking website  1.1 billion visits per month  More than half of Facebook users are outside of college

12. Social Networking Demographics of Some Top Social Networking Sites  The fastest growing demographic is those 25 and older  More than 65 billion page views per month  Active users doubling every 6 months  Over 55,000 regional, work-related, collegiate, and high school networks

13. Social Networking Demographics of Some Top Social Networking Sites  110 million registered users  Open to people 14 and older  Popular Worldwide  Traffic by Region: 66% US, 4% UK, 3.5% Germany, 2.4% Mexico

14. Social Networking Demographics of Some Top Social Networking Sites  2.5 billion visits per month  Average Time on Site: 26:00 minutes (Compete)  85% of MySpace users are 18 or older  On average 300,000 new people sign up to MySpace every day  41% of MySpace users are in the 35-54 age bracket

15. Social Networking Sites

16. Social Bookmarking Definition  A method for internet users to share, organize, search, and manage bookmarks of web resources.

17. Social Bookmarking History  Dates back to 1999 with itlists.com  Others came along but failed when the dot- com bubble burst

18. Social Bookmarking History  In 2003, Delicious really pioneered tagging and coined the term social bookmarking  Now more and more sites have started to emerge successful

19. Social Bookmarking Advantages  An informal way to express different perspectives  Allows like-minded individuals to meet and form online communities

20. Social Bookmarking Advantages  Classification done by humans  Can give a better idea of the content of sites  Humans sometimes find sites before web spiders  Ranks sites by how many times it is bookmarked rather than how many different sites point to it

21. Social Bookmarking Disadvantages  Classification done by human  No standard set of key words  Grammar and spelling mistakes  Mistagging  Spam and Corruption  Spammers can bookmark sites multiple times with popular tags

22. Social Bookmarking Demographics of Some Top Social Bookmarking Sites  http://e-strategyblog.com/2007/12/social-bookmarking-demographics/

23. Social Bookmarking Demographics of Some Top Social Bookmarking Sites  http://www.quantcast.com/del.icio.us/demographics

24. Social Bookmarking Demographics of Some Top Social Bookmarking Sites  http://www.quantcast.com/Propeller.com/demographics

25. Social Bookmarking: Social News  A subcategory of social bookmarking with websites where users can submit, comment, and vote on different news stories

26. Social Bookmarking Sites

27. Photo and Video Sharing  Defintion

28. Photo and Video Sharing  Increasing use  Statistics from www.pweinternet.orgwww.pweinternet.org

29. Photo and Video Sharing  Copyright laws  Dangers

30. Photo and Video Sharing  Effects of Comments and different actions you can do online

31. Photo and Video Sharing  Pics of different sites, etc  Demographics of users of different sites  Advantages of different sites, etc

32. Lifestreaming and Microblogging  Definitions

33. Lifestreaming and Microblogging  Need more information, pics of sites, etc  Demographics of users of different sites  Advantages of different sites, etc

34. Social Reviews Definition  Websites where users can share opinions and comment about people, businesses, products, and services.

35. Social Reviews Sites

36. Social Media Marketing  Social Media Marketing

37. Sources  http://webtrends.about.com/od/web20/a/social-media.htm http://webtrends.about.com/od/web20/a/social-media.htm  http://onlinebusiness.about.com/od/onlinecommunities/a/social-media.htm http://onlinebusiness.about.com/od/onlinecommunities/a/social-media.htm  http://onlinebusiness.about.com/od/onlinecommunities/a/whysocialnews.htm http://onlinebusiness.about.com/od/onlinecommunities/a/whysocialnews.htm  http://www.relationship-economy.com/?p=6094 http://www.relationship-economy.com/?p=6094  http://www.flickr.com/photos/intersectionconsulting/3598356119/ http://www.flickr.com/photos/intersectionconsulting/3598356119/  http://www.miamiherald.com/business/story/1235545.html http://www.miamiherald.com/business/story/1235545.html  http://www.commoncraft.com/socialmedia http://www.commoncraft.com/socialmedia  www.educause.edu/eli/ www.educause.edu/eli/  http://commoncraft.com/bookmarking-plain-english http://commoncraft.com/bookmarking-plain-english  http://www.doshdosh.com/list-of-social-media-news-websites/http://www.doshdosh.com/list-of-social-media-news-websites/  http://query.nytimes.com/gst/fullpage.html?res=9C02E2DB123BF932A35751C1A 96E9C8B63&scp=2&sq=social+bookmarking&st=nyt http://query.nytimes.com/gst/fullpage.html?res=9C02E2DB123BF932A35751C1A 96E9C8B63&scp=2&sq=social+bookmarking&st=nyt  http://www.itbusinessedge.com/cm/blogs/all/companies-still-fear-social- reviews/?cs=35964 http://www.itbusinessedge.com/cm/blogs/all/companies-still-fear-social- reviews/?cs=35964

38. Sources  http://en.wikipedia.org/wiki/Social_news http://en.wikipedia.org/wiki/Social_news  http://en.wikipedia.org/wiki/Review_sitehttp://en.wikipedia.org/wiki/Review_site  http://www.amazon.ca/Survival-Guide-Social-Media- Optimization/dp/0981744389/ref=sr_1_1?ie=UTF8&s=books&qid=1257464328&s r=1-1 http://www.amazon.ca/Survival-Guide-Social-Media- Optimization/dp/0981744389/ref=sr_1_1?ie=UTF8&s=books&qid=1257464328&s r=1-1  http://webtrends.about.com/od/socialbookmarking/a/socialnews_how.htm http://webtrends.about.com/od/socialbookmarking/a/socialnews_how.htm  http://www.amazon.ca/Survival-Guide-Social-Media- Optimization/dp/0981744389/ref=sr_1_1?ie=UTF8&s=books&qid=1257464328&s r=1-1 http://www.amazon.ca/Survival-Guide-Social-Media- Optimization/dp/0981744389/ref=sr_1_1?ie=UTF8&s=books&qid=1257464328&s r=1-1  http://www.virtualhosting.com/blog/2007/10-creative-ways-to-use-amazon- web-services/ http://www.virtualhosting.com/blog/2007/10-creative-ways-to-use-amazon- web-services/  http://www.vimeo.com/2281645 http://www.vimeo.com/2281645  http://www.amazon.com/eBay-Dummies-Computer- Tech/dp/0470497416/ref=sr_1_1?ie=UTF8&s=books&qid=1258904651&sr=1-1 http://www.amazon.com/eBay-Dummies-Computer- Tech/dp/0470497416/ref=sr_1_1?ie=UTF8&s=books&qid=1258904651&sr=1-1  http://www.slideshare.net/rootwork/using-social-networks-for-social-change- facebook-myspace-and-more-presentation http://www.slideshare.net/rootwork/using-social-networks-for-social-change- facebook-myspace-and-more-presentation

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