1. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 1 Chapter Eleven: Gendered Media gendered lives

2. “Reality is wrong. Dreams are for real.” ~ Tupak Shakur Copyright © 2005 Wadsworth

3. Media Saturation of Cultural Life Television Newspapers News programming Talk shows Popular advice books Gothic novels Pornographic print and visual media Billboards Magazines Advertisements Radios Walkmans Walkmans Stereo music Home videos

4. Media Saturation of Cultural Life

5. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 5 Gendered Themes in the Media Underrepresentation of Women  Prime Time  Children’s Programming  Newscasts Underrepresentation of Minorities Microsoft Image

6. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 6 Portrayals of Men Independent Aggressive In Charge White Heterosexual Serious Confident Competent Powerful Microsoft Image

7. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 7 Portrayals of Men Portrayals of Men Not Typically Seen  Nurturing  Doing Housework  Caring for Children Microsoft Image

8. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 8 Portrayals of Men When Portrayed in the Home, Men are...  Klutzes in the Kitchen  Poor at Cooking  Bad at Child Care  Incompetent at Homemaking  Lazy Dolts  Interested only in Beer, Sports, and Cars

9. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 9 Portrayals of Men Changing More Recently New Roles in Movies  Andy Garcia in When a Man Loves a Woman  Jack Nicholson in As Good as it Gets  Paul Newman in Nobody’s Fool

10. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 10 Portrayals of Women Reflect Long-Established Stereotypes  Young  Thin  Preoccupied with Men and Children  Enmeshed in Relationships and Housework Microsoft Image

11. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 11 Portrayals of Women From Children’s Programming to MTV  Men Dominate Women  Women as Ornamental Object Magazines  How to Look Better  How to Lose Weight  How to Appeal to Men  How to Keep the Home Clean Microsoft Image

12. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 12 Achieving the Image CNN Human Communication Today, Vol. 2

13. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 13 Portrayals of Women Media Create New Images that Reinforce Old Stereotypes  Charlie’s Angels  Titanic Television Offering New Roles for Women  Chicago Hope  Law and Order  The Practice  The X-Files

14. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 14 Advertising for Girls and Boys

15. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 15 Advertising for Girls and Boys

16. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 16 Advertising for Girls and Boys

17. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 17 Advertising for Girls and Boys

18. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 18 Trends in Portrayals of Relationships The 1970’s  Portrayed Independence in Women The 1980’s and 1990’s  Strong Backlash to Feminism  Returned to Showing Traditional Roles Restoring Traditional Roles Continues to the Present

19. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 19 Images of Relationships Between Men and Women Women’s Incompetence/Men’s Authority Women as Primary Caregivers/Men as Breadwinners Women as Victims and Sex Objects/Men as Aggressors

20. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 20 Bias in News Coverage Bias in Reporting on Women’s Movement  Misrepresentation of Goals, Activities, Members  The “Mommy Track” Bias in Reporting Gender Issues  Mother’s Going to Gulf War  Women as Prisoners in Gulf War

21. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 21 Implications of Media Representations of Gender Fostering Unrealistic and Limited Gender Ideals  Influences How We Feel About Selves  Promotes Sex Stereotypes  Unrealistic Expectations  Promote Relational Dissatisfaction Pathologizing the Human Body Microsoft Image

22. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 22 Implications of Media Representations of Gender Normalizing Violence  By Age 18, Average Person has… Watched 19,000 Hours of Television Seen 200,000 Acts of Violence Seen 40,000 Murders  Much of that Violence is Against Women Microsoft Image

23. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 23 Is Censorship the Answer? U.S. Constitutions Provides Strong Protections of Free Speech Demand Media Offer Multiple, Diverse Images of Women and Men

24. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 24 Understanding the messages in media empowers us to be more critical about what we hear and see. We can use our rhetoric to resist media messages we find harmful.

25. Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 25 gendered lives