2. Introduction

3. Celebrating Partnerships!

4. Our Objectives Launch a Community-wide Celebration for the MacDill AFB 75 th Anniversary Excite & Ignite a viral Community Pride Campaign (Like the ALS Challenge, without the water!) Provide a social media stage for everyone to tell “Their MacDill” story, share pictures, videos and unique content. Ask everyone to take the “My MacDill Oath” and to “Challenge” their friends and family to do the same! “I will uphold and forever dedicate my pride and support to and for MacDill Air Force Base. This is MyMacDill. What’s Yours!”

5. Taking the Oath! It’s easy to “Take the Oath”! One click and its posted for you! “I will uphold and forever dedicate my pride and support to and for MacDill Air Force Base. This is MyMacDill. What’s Yours!”

6. MyMacDill Stories

7. Our Tactics OATH – Take the Oath! SHARE – Like, follow and share with as many people as possible, then “Challenge” them to do the same! POST– Upload stories, photos and videos to the website. REPRESENT – Use the MyMacDill badge as your profile picture. MEDIA – Get everything from e-mail signatures to window clings. SPREAD – Tell coworkers, staff, friends and family about MyMacDill to get them involved! GIVE – Volunteer your time at events.

8. The Website & Social Media

9. Media Partners

10. Community Events Sporting events (Football, Baseball, Hockey, Soccer) Special events (Air shows, Music Fests, Concerts, Golf Tournaments) Business events (Luncheons, Dinners, Meetings, Board Gatherings) Social events (Award Ceremonies, Fundraisers, Parties, Festivals)

11. Media Library E-mail Signatures Web Banners Window Clings Social Media Icons Faux Tattoos Postcards Biz Cards And More… www.mymacdill.com/media

12. Special Events

14. What Can You do? Visit MyMacDill.Com Take the Oath Like us on Facebook Share your like Post your own selfie, video, picture or special message Challenge your employees, staff, friends and families to do the same Companies and organizations: contact our Campaign HQ to get broad brand support!

15. Questions & Answers