2. stephanierobbins.com Source: Cohen, 2011

3. Online tools that allow businesses to engage, attract, and influence customers by supplying targeted, relevant content in real time. Source: Pulizzi, 2011 stephanierobbins.com

4.  As of October 2011 internet users spent an average of nearly 35 billion hours per month on social networking  Social networks are the most visited sites, and the user base continues to grow Source: Contreras, 2012

5. Top 5 Countries with Increase in Social Networking Users 2012 Brazil14.4% China19.9% India51.7% Indonesia51.6% Mexico17.9%  The number of users world- wide continues to grow Source: eMarketer, 2012

6. Social media provides networking possibilities beyond the normal brick and mortar locations Businesses reach more international customers at a higher rate than ever before Depositphotos.com

7. Draw traffic to both online and location settings Use of Facebook allows customers to share their experiences with others to drive more traffic 123rtf.com

8. Source: Contreras, 2012

9. Consumers trust other consumers more than business-generated ads 92% of all consumers across the globe value word-of-mouth and personal recommendations over any other form of advertising The second most- trusted advertising according to 70% of these consumers is user reviews Source: Grimes, 2012

10. Contreras, 2012

11. Customers put more emphasis on what other consumers say about an organization or product than they do about what they view in brand generated ads Source: Sengupta, 2012

12. With friend “A’s” photo Transform it into an ad “Friend A” likes a page or product Companies pay Facebook to notice this “Like” And send it to friends “B, C, ETC”

13. Initial “Like” is seen by all of “Friend A’s” friends Those friends “Like” the same thing Those “Likes” are sent to their friends The process continues Generating more “Likes” and ads With 800 million users per month, this process generates billions of free advertisements with little to no work required from the original company. Source: Contreras, 2012

14. Businesses that use Social Media have the potential to reach consumers around the world Increased  Brand Awareness  Customer Base  Recognition Vector-art-graphics.com

15.  Organizational growth  Increased profits  Greater brand awareness  More consumers faster than ever before possible

16. Mindy Horton

17.  Cohen, H. & Pulizzi, J. (2012) 30 Social Media Definitions Retrieved from http://heidicohen.com/social-media-definition/  Contreras, E. (2012) The State of Social Media & Social Media Marketing Retrieved from http://www.slideshare.net/socialnerdia/2h12-the-state-of-social-media-and-social-media-marketing-in-the-second-half-of- 2012-13488609  eMarketer (2012) Social Media in the Marketing Mix –Global Best Practices Retrieved from http://www.slideshare.net/eMarketerInc/emarketer-webinar-social-media-in-the-marketing-mixglobal-best-practices- 12621321  Depositphotos.com (2012) Image Slide 6 Retrieved from http://depositphotos.com/9234549/stock-illustration-Social- Media-wheel-with-spokes--and-icons.html  Grimes, M. (2012) Global Consumers Trust in ‘Earned’ Advertising Grows in Importance Retrieved from http://www.nielsen.com/us/en/insights/press-room/2012/nielsen-global-consumers-trust-in-earned-advertising-grows.html  Sengupta, S. (2012) On Facebook, ‘Likes’ Become Ads Retrieved from http://www.cnbc.com/id/47641930/On_Facebook_Likes_Become_Ads  Vectorgraphics.com (2012) Image Slide 14 Retrieved from http://vectorartgraphics.com  123rf.com (2012) Image Slide 7 Retrieved from http://www.123rf.com