1. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-1 Chapter 15 Multiple Regression Model Building Statistics for Managers using Microsoft Excel 6 th Edition

2. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-2 Learning Objectives In this chapter, you learn: To use quadratic terms in a regression model To use transformed variables in a regression model To measure the correlation among the independent variables To build a regression model using either the stepwise or best-subsets approach To avoid the pitfalls involved in developing a multiple regression model

3. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-3 The relationship between the dependent variable and an independent variable may not be linear Can review the scatter plot to check for non- linear relationships Example: Quadratic model The second independent variable is the square of the first variable Nonlinear Relationships DCOVA

4. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-4 Quadratic Regression Model where: β 0 = Y intercept β 1 = regression coefficient for linear effect of X on Y β 2 = regression coefficient for quadratic effect on Y ε i = random error in Y for observation i Model form: DCOVA

5. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-5 Linear fit does not give random residuals Linear vs. Nonlinear Fit Nonlinear fit gives random residuals X residuals X Y X Y X DCOVA

6. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-6 Quadratic Regression Model Quadratic models may be considered when the scatter plot takes on one of the following shapes: X1X1 Y X1X1 X1X1 YYY β 1 < 0β 1 > 0β 1 < 0β 1 > 0 β 1 = the coefficient of the linear term β 2 = the coefficient of the squared term X1X1 β 2 > 0 β 2 < 0 DCOVA

7. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-7 Testing the Overall Quadratic Model Test for Overall Relationship H 0 : β 1 = β 2 = 0 (no overall relationship between X and Y) H 1 : β 1 and/or β 2 ≠ 0 (there is a relationship between X and Y) F STAT = Estimate the quadratic model to obtain the regression equation: DCOVA

8. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-8 Testing for Significance: Quadratic Effect Testing the Quadratic Effect Compare quadratic regression equation with the linear regression equation DCOVA

9. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-9 Testing for Significance: Quadratic Effect Testing the Quadratic Effect Consider the quadratic regression equation Hypotheses (The quadratic term does not improve the model) (The quadratic term improves the model) H 0 : β 2 = 0 H 1 : β 2  0 (continued) DCOVA

10. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-10 Testing for Significance: Quadratic Effect Testing the Quadratic Effect Hypotheses (The quadratic term does not improve the model) (The quadratic term improves the model) The test statistic is H 0 : β 2 = 0 H 1 : β 2  0 (continued) where: b 2 = squared term slope coefficient β 2 = hypothesized slope (zero) S b = standard error of the slope 2 DCOVA

11. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-11 Testing for Significance: Quadratic Effect Testing the Quadratic Effect Compare r 2 from simple regression to adjusted r 2 from the quadratic model If adj. r 2 from the quadratic model is larger than the r 2 from the simple model, then the quadratic model is likely a better model (continued) DCOVA

12. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-12 Example: Quadratic Model Purity increases as filter time increases: Purity Filter Time 31 72 83 155 227 338 4010 5412 6713 7014 7815 8515 8716 9917 DCOVA

13. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-13 Example: Quadratic Model (continued) Regression Statistics R Square0.96888 Adjusted R Square0.96628 Standard Error6.15997 Simple regression results: Y = -11.283 + 5.985 Time Coefficients Standard Errort StatP-value Intercept-11.282673.46805-3.253320.00691 Time5.985200.3096619.328192.078E-10 FSignificance F 373.579042.0778E-10 ^ t statistic, F statistic, and r 2 are all high, but the residuals are not random: DCOVA

14. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-14 Coefficients Standard Errort StatP-value Intercept1.538702.244650.685500.50722 Time1.564960.601792.600520.02467 Time-squared0.245160.032587.524061.165E-05 Regression Statistics R Square0.99494 Adjusted R Square0.99402 Standard Error2.59513 FSignificance F 1080.73302.368E-13 Quadratic regression results: Y = 1.539 + 1.565 Time + 0.245 (Time) 2 ^ Example: Quadratic Model in Excel (continued) The quadratic term is significant and improves the model: adj. r 2 is higher and S YX is lower, residuals are now random DCOVA

15. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-15 Using Transformations in Regression Analysis Idea: non-linear models can often be transformed to a linear form Can be estimated by least squares if transformed transform X or Y or both to get a better fit or to deal with violations of regression assumptions Can be based on theory, logic or scatter plots DCOVA

16. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-16 The Square Root Transformation The square-root transformation Used to overcome violations of the constant variance assumption fit a non-linear relationship DCOVA

17. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-17 Shape of original relationship X The Square Root Transformation (continued) b 1 > 0 b 1 < 0 X Y Y Y Y Relationship when transformed DCOVA

18. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-18 Original multiplicative model The Log Transformation Transformed multiplicative model The Multiplicative Model: Original multiplicative model Transformed exponential model The Exponential Model: DCOVA

19. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-19 Interpretation of coefficients For the multiplicative model: When both dependent and independent variables are logged: The coefficient of the independent variable X k can be interpreted as : a 1 percent change in X k leads to an estimated b k percentage change in the average value of Y. Therefore b k is the elasticity of Y with respect to a change in X k. DCOVA

20. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-20 Collinearity Collinearity: High correlation exists among two or more independent variables This means the correlated variables contribute redundant information to the multiple regression model DCOVA

21. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-21 Collinearity Including two highly correlated independent variables can adversely affect the regression results No new information provided Can lead to unstable coefficients (large standard error and low t-values) Coefficient signs may not match prior expectations (continued) DCOVA

22. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-22 Some Indications of Strong Collinearity Incorrect signs on the coefficients Large change in the value of a previous coefficient when a new variable is added to the model A previously significant variable becomes non- significant when a new independent variable is added The estimate of the standard deviation of the model increases when a variable is added to the model DCOVA

23. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-23 Detecting Collinearity (Variance Inflationary Factor) VIF j is used to measure collinearity: If VIF j > 5, X j is highly correlated with the other independent variables where R 2 j is the coefficient of determination of variable X j with all other X variables DCOVA

24. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-24 Example: Pie Sales Sales = b 0 + b 1 (Price) + b 2 (Advertising) Week Pie Sales Price ($) Advertising ($100s) 13505.503.3 24607.503.3 33508.003.0 44308.004.5 53506.803.0 63807.504.0 74304.503.0 84706.403.7 94507.003.5 104905.004.0 113407.203.5 123007.903.2 134405.904.0 144505.003.5 153007.002.7 Recall the multiple regression equation of chapter 14: DCOVA

25. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-25 Detecting Collinearity in Excel using PHStat Output for the pie sales example: Since there are only two independent variables, only one VIF is reported VIF is < 5 There is no evidence of collinearity between Price and Advertising Regression Analysis Price and all other X Regression Statistics Multiple R0.030438 R Square0.000926 Adjusted R Square-0.075925 Standard Error1.21527 Observations15 VIF1.000927 PHStat / regression / multiple regression … Check the “variance inflationary factor (VIF)” box DCOVA

26. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-26 Model Building Goal is to develop a model with the best set of independent variables Easier to interpret if unimportant variables are removed Lower probability of collinearity Stepwise regression procedure Provide evaluation of alternative models as variables are added and deleted Best-subset approach Try all combinations and select the best using the highest adjusted r 2 and lowest standard error DCOVA

27. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-27 Idea: develop the least squares regression equation in steps, adding one independent variable at a time and evaluating whether existing variables should remain or be removed The coefficient of partial determination is the measure of the marginal contribution of each independent variable, given that other independent variables are in the model Stepwise Regression DCOVA

28. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-28 Best Subsets Regression Idea: estimate all possible regression equations using all possible combinations of independent variables Choose the best fit by looking for the highest adjusted r 2 and lowest standard error Stepwise regression and best subsets regression can be performed using PHStat DCOVA

29. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-29 Alternative Best Subsets Criterion Calculate the value C p for each potential regression model Consider models with C p values close to or below k + 1 k is the number of independent variables in the model under consideration DCOVA

30. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-30 Alternative Best Subsets Criterion The C p Statistic Where k = number of independent variables included in a particular regression model T = total number of parameters to be estimated in the full regression model = coefficient of multiple determination for model with k independent variables = coefficient of multiple determination for full model with all T estimated parameters (continued) DCOVA

31. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-31 Steps in Model Building 1. Compile a listing of all independent variables under consideration 2. Estimate full model and check VIFs 3. Check if any VIFs > 5 If no VIF > 5, go to step 4 If one VIF > 5, remove this variable If more than one, eliminate the variable with the highest VIF and go back to step 2 4.Perform best subsets regression with remaining variables … DCOVA

32. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-32 Steps in Model Building 5. List all models with C p close to or less than (k + 1) 6. Choose the best model Consider parsimony Do extra variables make a significant contribution? 7.Perform complete analysis with chosen model, including residual analysis 8.Transform the model if necessary to deal with violations of linearity or other model assumptions 9.Use the model for prediction and inference (continued) DCOVA

33. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-33 Model Building Flowchart Choose X 1,X 2,…X k Run regression to find VIFs Remove variable with highest VIF Any VIF>5? Run subsets regression to obtain “best” models in terms of C p Do complete analysis Add quadratic and/or interaction terms or transform variables Perform predictions No More than one? Remove this X Yes No Yes DCOVA

34. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-34 Pitfalls and Ethical Considerations Understand that interpretation of the estimated regression coefficients are performed holding all other independent variables constant Evaluate residual plots for each independent variable Evaluate interaction terms To avoid pitfalls and address ethical considerations:

35. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-35 Additional Pitfalls and Ethical Considerations Obtain VIFs for each independent variable before determining which variables should be included in the model Examine several alternative models using best- subsets regression Use other methods when the assumptions necessary for least-squares regression have been seriously violated To avoid pitfalls and address ethical considerations: (continued)

36. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-36 Chapter Summary Developed the quadratic regression model Discussed using transformations in regression models The multiplicative model The exponential model Described collinearity Discussed model building Stepwise regression Best subsets Addressed pitfalls in multiple regression and ethical considerations

37. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 15-37 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.