1. 1 David W. Stewart Marshall School of Business University of Southern California Nov. 2, 2006 JAMS, Getting Published and other thoughts

2. 2 JAMS Mission The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serving as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

3. 3 JAMS Editorial Content Address “leading-edge” issues Address “leading-edge” issues Thought-provoking Thought-provoking Challenge or shift dominant conceptual and methodological paradigms Challenge or shift dominant conceptual and methodological paradigms Attempt to change perspectives and/or cause a phenomenon to be viewed in a different light Attempt to change perspectives and/or cause a phenomenon to be viewed in a different light Extend, in one fashion or another, the boundaries of the discipline Extend, in one fashion or another, the boundaries of the discipline

4. 4 Editorial Opportunities for JAMS Survey ResearchSurvey Research –But that addresses common method variance Best PracticesBest Practices –Research Methods –Marketing Management Measurement and AccountabilityMeasurement and Accountability –Not Simple Scale Development Serious Contributions to Marketing Management. General Management, and Public PolicySerious Contributions to Marketing Management. General Management, and Public Policy –Contributions of Marketing to the Firm, to Society

5. 5 JAMS Editorial Process New Publisher (Springer)New Publisher (Springer) New EditorNew Editor All Electronic (Effective June 1)All Electronic (Effective June 1) –Manuscript Submissions –Reviews –Decisions –Copy Editing Rapid Publication of Individual PapersRapid Publication of Individual Papers http://jams.edmgr.com

6. 6 JAMS Manuscript Flow (June 1, 2006 - Oct. 20, 2006) On track to receive 380+ new manuscripts 2006- 2007 (exclusive of special issues) 3-4 reviews per paper Average turnaround time = 43.2 days for new papers sent for review % of reviewed manuscripts invited to revise (21%) % of revisions expected to be published (50%) 380 x 21% x 50% = 40 papers per year

7. 7 Special Issues 2007: Evolving to a New Dominant Logic for Marketing2007: Evolving to a New Dominant Logic for Marketing –Guest Editors: Bob Lusch and Steve Vargo –Received 68 papers 2008: In Honor of Peter Drucker2008: In Honor of Peter Drucker –Guest Editors: George Day, Stan Slater and Jenny Darroch –Deadline, Feb. 1, 2007

8. 8 Sheth Award Sheth Foundation Best Paper Award for Volume 33 (2005) of the Journal Awarded by a vote of Editorial Review Board members "Spreading the Word: Investigating Antecedents of Consumers’ Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context,” Volume 33 No. 2. Authors: Tom J. Brown Thomas E. Barry Peter A. Dacin Richard F. Gunst

9. 9 Outstanding Reviewers Selected by Out-going Editor Donald Barclay Ed Blair Steven P. Brown Peter Dacin Pam Ellen Ken Evans Katherine Lemon Michael Lynn Scott MacKenzie Jakki Mohr A. Parasuraman P. Rajan Varadarajan Glenn Voss

10. 10 JAMS’ Impact (Essential Science Indicators of 190 Business Journals) Journal Citations Rank CPP Rank JAMS 62 28 Journal of Marketing 15 6 Marketing Science 44* 19* Journal of Marketing Research 29 16 Journal of Consumer Research 26 17 Journal of Retailing 83 47 JPPM 127 93

11. 11 More on Impact 2005 Impact Factors of Leading Marketing Journals (cites in 2005 to articles published in 2003 and 2004) JAMS Impact trending upward without manipulation And will increase as we publish more papers

12. 12 Some Tips on Publishing Focus on new and interesting issuesFocus on new and interesting issues Pay attention to the literaturePay attention to the literature Get feedbackGet feedback Take care in your writingTake care in your writing Pay attention to the reviewers’ and editor’s commentsPay attention to the reviewers’ and editor’s comments If given a chance to revise, do so (sooner)If given a chance to revise, do so (sooner) Build on rejectionBuild on rejection Become a part of the review processBecome a part of the review process

13. 13 What Is Not Interesting: How to Avoid Publication Work on The ObviousWork on The Obvious Venue Driven ResearchVenue Driven Research –Examples: studies of old phenomena in new settings such as a specific industry, international, internet context Just Adding One More New VariableJust Adding One More New Variable ReplicationsReplications Offer an Exercise in Data FittingOffer an Exercise in Data Fitting –usually not interesting no matter how sophisticated the model Offer Descriptive and Purely Exploratory WorkOffer Descriptive and Purely Exploratory Work

14. 14 Dealing with the Editor (That’s Me) The Editor Is Your FriendThe Editor Is Your Friend –Incentives Are For Editors to Accept (Good) Papers When You Have a Question Talk to the EditorWhen You Have a Question Talk to the Editor Appeals are Possible but Seldom SuccessfulAppeals are Possible but Seldom Successful New Papers Are WelcomeNew Papers Are Welcome –new data, new conceptual framework Send Me Your Best Papers –Fast turn around –Helpful feedback from outstanding reviewers