1. Where broadband comes together

2. A new European market reality Fragmented markets Large proportion of non- incumbent deployments is a new reality Key markets UK Sweden & the Nordics The Netherlands Portugal And tracking: – Switzerland – Ireland – Germany – Spain * Source: Heavy Reading, “FttH in Europe: Forecast & Prognosis, 2009-2014” (Dec 2009)

3. This works for Service Providers

4. This doesn’t! … for them or anyone

5. This could! … for everyone!

6. And will … for everyone!

7. JON Exchange Marketplace & clearing system – Amalgam of telecoms traditions & market principles For Service providers – A single source of alternative access networks – Providing easy & consistent access to customers For Network Operators – Viable opportunity to demonstrate open credentials – New revenue opportunities

8. An Open Market

9. JON Software Architecture Pro-forma market “contracts” Offer & buy price mechanisms Market transaction information Provide market intelligence For Ofcom & the Ombudsmen JON API CloudCloud Net 4 Net 5 Net 2 Net 3 PSN or Aggregator Aggregator Net 1 Service Provider

10. JON Interface Functions Based on NICC B2B working group API interface – Moves, adds & changes – Service activation Real-time where available – Customer details/status – Ticket tracking & customer care – Statistics & market information Secure portal – Product design search – speed to market boost! – Manual customer procurement e.g. Corporate networks – Account overview Billing, tickets, order status, etc.

11. Membership Network Operators Annual membership fee Based level of automation Service Providers Transaction fee Joining a national JON Exchange provides: Standard API and web-based portal Access to the central clearing system Opportunity to vote & join the national governance council

12. Time line

13. Summary European wholesale marketplace Based on full open access models Highly automated processes – Real-time where possible Governance by members – MoU’s available to join the process Trials starting - Q1 Going live - Q2

14. Adrian Wooster awooster@jon-exchange.net www.jon-exchange.net