1. Apple Inc.
Sheila Jung
Eric Kao

2. Stock Exchanges: NASDAQ, NYSE
Background
        1976: Founded by Jobs, Wozniak, and Wayne.
        1977: Incorporated, without Wayne.
        1984: The first Macintosh
        1997: Apple Store; Microsoft Office
        1998: iMac .
        2001: The first Apple Retail Store and Mac OS X
       2006: Intel-based Macs, MacBook Pro and iMac
        2007: iPhone and iPod Touch
        2010: Introduced new and improved Ipad
Employees: 49,000
    Sales: $65.23 billion (2010)
    Stock Exchanges: NASDAQ, NYSE
    Ticker Symbol: AAPL

3. CFO: Peter Oppenheimer
Management
Steve Jobs: Co-Founder and CEO
Emphasizes Design and Aesthetic Appeal
Awarded over 230 patents or Patent Applications
Previous CEO of Pixar Animation Studios and Current Board Member of Walt Disney Company
COO: Tim Cook
Previous VP of Corporate Material at Compaq
Reduced inventory levels and streamlined supply chain, increasing margins
Acted as CEO when Steve Jobs took leaves of absences
CFO: Peter Oppenheimer
Previous CFO of ADP and IT Consultant at PwC

4. SWOT Analysis Strengths Innovative Brand, Aesthetic, Design
Marketing and Accessibility
Product Development
Steve Jobs
Weaknesses
Business Practices
Expensive
Product Defects and Complaints
Not Share-Holder Friendly
Opportunities
Advancement in Technology
Improvement in Technology
Rapid Changing Industry and Response to Client Feedback
Brand Loyalty
Market Diversification and Online Presence
Threats
Competition
High Priced Products
Economic Crisis
Product Substitution Effect
Copycat Effect

5. Apple Quantitative Analysis

6. Apple Qualitative Analysis

7. Apple Technical Analysis
One Year Range

8. Apple Horizontal Analysis
2010
2009
2008
2007
2006
Total Revenue
65,225.00
42,905.00
37,491.00
24,578.00
19,315.00
Gross Profit
25,684.00
17,222.00
13,197.00
8,152.00
5,598.00
Net Income
14,013.00
8,235.00
6,119.00
3,495.00
1,989.00

9. Apple Vertical Analysis
2010
2009
2008
Total Assets
75,183,000
47,501,000
39,572,000
Total Liabilities
27,392,000
15,861,000
18,542,000
Total Stockholder Equity
47,791,000
31,640,000
21,030,000

10. Emily Zhang
Juan Carlos

11. 1992 Dell Precision 386SX/25, Sale Price: $1,295
Background
1984: Founded, 26 years ago
1987: Started International Operation
1988: Public on NASDAQ
1988: 3.5 Million shares; $8.5 per share
2011: 6.15 Million shares; $15.73 per share
1991: First Notebook
1996: Initiated Internet Operation
2011:No.38 on the Fortune 500 (2011)
Principle operating Units:
Dell Americas, Dell Europe;
Dell Asia Pacific –Japan;
Middle East and Africa.
1992 Dell Precision 386SX/25, Sale Price: $1,295
Current Employees:
Dell: ,300
Apple:  49,000
HP: ,600

12. Management 12 members in Executive Leadership Team
Michael Dell: Chairman, CEO, Founder
Founded Dell at age 19
Youngest CEO ever to earn a ranking on the Fortune 500: 1992
12 members in Executive Leadership Team
12 members in Board of Directors
Paul Bell: President of the Public and Large Enterprise business
MBA from Yale School of Organization and Management.
14 years in Dell; Born in North Africa;7 years in Europe;
Broad international experience;
Deep insights into all segments of the company
Steve Schuckenbrock: Dell Service President
Former role in Dell: Chief Information Officer
President of Large Enterprise

13. SWOT Analysis Strengths Customization Diversified Products
Business operation
Customer service
Weaknesses
Labor-intensive Assembling
Risks for quality management
Inflexible supply Chain
Opportunities
Cohesion between departments
More customization
Threats
Not standing out from the rest
Not keeping up with technology changes
Competitors producing at low cost

14. Quantitative Analysis
Fundamental Data
Debt/Equity Ratio
0.77
Gross Margin
18.53%
Net Profit Margin
4.28%
Shares Outstanding
1.91 Bil
Market Cap
30.2 Bil
EPS
1.35
Institutional Ownership
70.50%
Stock Activity
Last Price
16.01
52-Wk High
16.45
52-Wk Low
11.34
Volume
29.44 Mil
Avg Daily Vol (13 Wks)
23.63 Mil
50-Day Moving Average
15.06
200-Day Moving Average
13.86
Volatility (beta)
1.42

15. Transformation on the way: Data Center!
Qualitative Analysis
6 Design Centers located mainly in U.S. Singapore, Mainland China, Taiwan.
Transformation on the way: Data Center!
Business will be centered on services and the bigger gear used in data centers — server computers, storage and networking equipment.

16. Technical Analysis
One Year Range

17. Dell Horizontal Analysis
2011
2010
2009
2008
2007
Total Revenue
61,494.00
52,902.00
61,101.00
61,133.00
57,420.00
Gross Profit
11,396.00
9,261.00
10,957.00
11,671.00
9,516.00
Net Income
2,635.00
1,433.00
2,478.00
2,947.00
2,583.00
Source:

18. Dell Vertical Analysis
2011
2010
2009
2008
2007
Total Assets
38,599.00
33,652.00
26,500.00
27,561.00
25,635.00
Total Liabilities
30,833.00
28,011.00
22,229.00
23,732.00
21,196.00
Total Equity
7,766.00
5,641.00
4,271.00
3,829.00
4,439.00
Source:

19. Leanne Chou
Queenie He
YoYo Li

20. Background 1939: HP was founded by Bill Hewlett and Dave Packard
1980: HP’s 1st PC
1981: HP moves to China
1947: HP incorporated with Revenue – 851,287 and 111 employees
1983: HP introduces Touch screen PC
1957: HP goes public and employees receive stock
2002: HP and Compaq merge
2006: HP acquires Mercury Interactive Corp.
1959 : HP enters European market
1963 : HP enters the Asian market
2008: HP acquires Electronic Data Systems Corporation (EDS)
1966: HP invents its 1st computer- HP 2116A

21. Management Catherine A. Lesjak: VP & CFO
Léo Apotheker: President & CEO
Main focuses for H.P.: innovation, employee engagement, and operational efficiency
Former CEO of SAP
Founded & COO of ECsoft BV
Held various leadership positions in: ABP Partners, McCormack & Dodge Europe, S.W.I.F.T. and Altex GmbH.
Randall D. Mott: VP & CIO
responsible for the global information technology (IT) strategy and all of the company's IT assets
Former VP and CIO for Dell Inc. & Wal-Mart
Catherine A. Lesjak: VP & CFO
Served as CFO since Jan 1, 2007
Served as interim chief executive officer of HP from Aug 2010 to Oct 2010
Was previously HP’s senior vice president and treasurer

22. Management Strengths -Well-established brand/brand reputation
-Wide variety of products and services
-World’s biggest computer hardware
Weaknesses - Large long term debts (21B) -Hardware supplies complaints/bugs
-Lack of in-house management consulting division
Opportunities -Emerging markets
Government shifting to cloud computing
Acquisition of EDS
New technological innovations
Threats
Major competitors in industry
World recession—lower prices
Computer substitutes
Retaining technical talent

23. HP Quantitative Analysis
Market Capital – 88.31
P/E – EPS – 3.92
Beta – 0.99
Total Cash – 9.93 Billion
Total Debit – 20.47Billion
Current Ratio – 1.18

24. Technical Analysis One Year Range
Historical Prices Chart: Stock price: $40.99 Declining
(As of May 6th, 2011)

25. HP Qualitative Analysis
HP’s vice president of marketing is leaving
HP feel pressure from IPad2
Benefit From Government's Shift to Cloud

26. HP Horizontal Analysis
2010
2009
2008
2007
2006
Total Revenue
126,033.00
114,552.00
118,364.00
104,286.00
91,658.00
Gross Profit
30,077.00
27,063.00
28,295.00
25,041.00
21,903.00
Net Income
8,761.00
7,660.00
8,329.00
7,264.00
6,198.00

27. HP Vertical Analysis 2010 2009 2008 2007 2006 Total Assets 124,503.00
114,799.00
113,331.00
88,699.00
81,981.00
Total Liabilities
84,054.00
74,282.00
74,389.00
50,173.00
43,837.00
Total Equity
40,449.00
40,517.00
38,942.00
38,526.00
38,144.00

28. Questions?
Thank You!