1. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Presentation Moscow January 2004 Prof. Dr. Christoph Lattemann Project IMPULS EC - Goals, Contents, Strategy -

2. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Agenda 1.Impuls EC-Project 1.Goal and Aim of the Impuls EC Projects 2.Project Partner and Tasks 3.Strategy – The five Columns of the IMPULS EC -Concept  Educational Contents  Technical Aspects  Educational Organization  Evaluation and Quality Insurance  Didactical Aspects 4.Economical Transfer 2. Experiences in e-Learning  Classes (E-Finance/E-Business)  Collaborative, Blended and Distance Learning 3. Discussion and joint projects

3. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Goal and Aim (Overview)  Web-based classes for the research subject of Electronic Commerce (EC)  modular multimedia complex learning arrangements via Internet: Virtual Classroom Tutorial Systems Case based hypermedia Systems Knowledge Portal Simulation of Enterprise Applications in EC  total learning time of on average 1200 hours

4. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce  Addition program for traditional face-to-face lectures  Flexible use concerning time and place  Contents for academic and professional education  Reduce didactical deficits in the existing programs Aim (Overview)

5. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce 6 Project Partner out of 5 Federal States Project Partner and Tasks Karlsruhe Osnabrück Würzburg Leipzig Dresden Potsdam

6. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Prof. Dr. U. Hoppe University of Osnabrück Chair for Business/Organization and Information Management and Systems Tasks: Project Coordination and - management Content: E-Organization E-Logistics E-Production Technical Aspects of the EC Project Partner and Tasks

7. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Tasks: Knowledge Portal Content: E-Finance E-Markets Prof. Dr. Ch. Weinhardt University of Karlsruhe Chair for Information Management Project Partner and Tasks

8. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Prof. Dr. R. Bogaschewsky University of Würzburg Chair for Business Management and Industrial Management Tasks: Technical Aspects: Simulation of Business Applications for E-Markets Content: E-Procurement E-Markets Project Partner and Tasks

9. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Prof. Dr. F. Klauser University of Leipzig Chair for Pedagogic and Didactics Tasks: Evaluation, didactical concept Content: E-Learning Project Partner and Tasks

10. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Prof. Dr. E. Schoop University Dresden Chair for Information Management and Systems Tasks: Technical Aspects: LMS, CMS Content: Information Management Knowledge Management Project Partner and Tasks

11. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Content: E-Commerce/E-Business E-Finance E-Markets Prof. Dr. Ch. Lattemann University of Potsdam Chair for E-Commerce and Corporate Governance Project Partner and Tasks

12. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Strategy Goals of IMPULS EC Edu cational- Contents Technical Aspects Organiza- tion Evaluation and Quality Insurance Didactical Aspects

13. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Goals of IMPULS EC Edu cational- Contents Technical Aspects Organiza- tion Evaluation and Quality Insurance Didactical Aspects Interdisciplinary Content in the research field of EC (Open Content)  Business Management /Information Management and Systems  Economics  Legal Aspects  Social Sciences Strategy

14. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Contents Legal framework Government Costumers Internet-Technology Security Aspects Cash-Systems Procurement Production Distribution E-Finance Branches EC-Systeme Company Economical Conditions EC-Systems

15. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Goals of IMPULS EC Edu cational- Contents Technical Aspects Organiza- tion Evaluation and Quality Insurance Didactical Aspects  Internet-based  Two-tier-Architecture:  Learning Management System (Stud.IP/Lotus)  Content-Management-System (Eidon X-Base) Strategy

16. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Architektur unstructured Contents structured Contents Layout- Definitions Central compilation Content Production OSWÜLKADD Interface LMS Repository Publi- cation Forma- ting Montage Editing Collection Production PO

17. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Goals of IMPULS EC Technical Aspects Organiza- tion Evaluation and Quality Insurance Didactical Aspects  complex learning arrangements additional program for face-to-face lectures in educational programs Distance Learning Synchronically and synchronically teaching (time)  For students and practitioner Strategy Edu cational- Contents

18. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Goals of IMPULS EC Technical Aspects Organiza- tion Evaluation and Quality Insurance Didactical Aspects  Continuous Evaluation (formative, summative)  Use results for implementation and further development  Focus: Learning Processes  Focus: cognitive/motivational Dimension Strategy Edu cational- Contents

19. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Goals of IMPULS EC Technical Aspects Organiza- tion Evaluation and Quality Insurance Didactical Aspects Strategy  instructional approaches and the newest understandings in instructional design.  Situated Learning environment Problem based learning is the main didactical principle. Video-based Presentation Hyperlinks to contents in the Curriculums Edu cational- Contents

20. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce  Own Master of Science for E-Commerce (Osnabrück)  Dedicated Courses for external Master Programs (WinfoLine)  Courses for other education and training (Sparkassen Finanzgruppe)  Certificate Courses Shared Master Program  MESI-Potsdam/Impuls Economical transfer

21. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Master Thesis Economical transfer - Master Curriculum 15 Credits Module Applications E-Procurement B2M Marketing Module cross sectionals E-Logistics E-Finance Knowledge- and Info Management E-Learning Module Interdisciplinary E-Procurement B2M Marketing Basics Information Management and Systems Basics Business Management Key Qualifications 40 20

22. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce  Blended Learning  12 + 3 Month (full-time) or 36 + 3 month  12 courses + thesis (learning time: around 1700 hours)  Price for each student: 12.000 Euro  Price for one course: 1.000 Euro Economical transfer – Own Master

23. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce  Internal training center of Sparkassen Finanzgruppe  Start: End 2004  Classes:  Internet Economy  Strategic Opportunities of the EC/EB  Basic in E-Commerce  Financial model Economical transfer - Dedicated Courses for external education and trainings (Sparkasse)

24. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce  Master of Science for Information Management and Systems  Start: August 2003  Classes:  Business to Machine  E-Finance  Basic in E-Commerce  E-Learning Modules with weekly support via E-Mail  Final work: case study or class exercise  Financial model Economical transfer - Courses for external Master Programs (WinfoLine)

25. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce MESI - Uni-Potsdam - Impuls ? Economical transfer

26. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Lectures (examples):  E-Finance  E-Business Experiences with e-Learning at the University of Potsdam

27. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce E-Commerce/E-Business/ an Overview Definitions E-Commerce/ E-Business/New Economy/ Internet-Economy and Importance of E-Business/ E-Commerce in Economy Net-Economy Models /Reference Models Business Models Practioneer: hier.com (H. Zwicker) Internet: Trends, Koncepts, Structures Basic Technologies E-Learning-Module E-Business B2C-Commerce Technologies  Online Shops/Online Malls  E-Cash  E-Markets Practioneer : eBay (Dr. S. Gerdes)  Security  Actual Topics (P2P, UbiComp)  Operative E-Business (E-Proc, E-Production, E-Distribution)  Costumer Relation Management E-Business

28. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce E-Finance Theoretical Basics - Basics in Information Management Existence of Financial Intermediaries - traditional View - NIE: Principal Agent/ Prop Rights/TAK-Theory Development of the IT in the financial Sector - Hierarchy vs. Market - Functions of IT E-Finance - EC/EB/MC E-Learning

29. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce OTC-Systems Exchange- Systems Settlement  Service Provider  Capital Market Authority  Regional Exhanges  The global security trading  Internalization  ECN /ATS in Europe  ECN /ATS in den USA  Innovative ECNs  Clearing and Settlement in Europe  Risks  Costs  New Structures Agreement Information- systems Routing Information Online Brokerage E-Finance

30. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce E-Learning Blended Learning (Impuls EC- Modules) Collaborative Learning (e-Mail; Net-Meeting /MS; Video Conferencing ) Distance Learning (Video-Conferencing)

31. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce E-Learning Blended Learning (Impuls- Modules) Collaborative Learning (e-Mail; Net-Meeting /MS; Video Conferencing ) Distance Learning (Video-Conferencing)

32. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Example: E-Finance  Blended Learning in eFinance -8 Face-to-Face Lectures (starting with Business Game) -3 Modules INPULS EC (No Face-to Face Lectures) -1 Excursion to Exchange Stuttgart -1 shared Event – practitioner Videoconferencing with Discussion -Group work with 50 Students: Differentiation by gender (mail/female; PO/KA) and place (Videoconferencing with net.Meeting) 3 Online Module 1 Excursion 1 Online Event Business Game 8 Face2face

33. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Group work Coached Groups   KA   PO     Building 10 Groups a 4 Person 10 Groups present their Results via net.meeting + Discussion

34. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Advantages  Independent in regards of time and space Different Holidays in Brandenburg and Baden Wurttemberg  Practical Experience of different e-Learning Concepts  Survey: empirical data for evaluation

35. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce

36. Questions ?

37. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Questions ?

38. IMPULS EC  c/o University Potsdam  14482 Potsdam  www.impuls-ec.de/www.uni-potsdam.de/u/eCommerce Thank you !