1. A Day Dedicated to BREAST CANCER 13th October, 2012

2. Shout out PINK for the cure

3. On Air Programming Special shows will run throughout the day on Network (Khi, Isl, Lhr) to observe ‘Breast Cancer’ awareness day. TIME: 10:00 am – 12:00 pm RJ: Beenish TIME: 4:00 pm – 6:00 pm RJ: Rabia

4. On Air Programming TIME: 10:00 am – 12:00 pm RJ: Beenish GUEST: oncologist Theme: – The whole program will be to educate women in Pakistan about early detection of breast cancer through mammography. – More over the focus will be to reduce breast cancer health disparities and enlightening topics such as causes, symptoms, risk factors and curing methods for the Breast Cancer.

5. On Air Programming TIME: 4:00 pm – 6:00 pm RJ: Fatima Tariq Theme: – This will be a facts oriented show based on different statistics for Breast cancer covering the international as well as the local (Pakistani) data. – The show will also consolidate the efforts and the achievements thus far done by the hospitals present in Pakistan in curing the breast cancer

6. PROMOTION Sponsored Company will be promoted as official sponsors for the ATL & on every promotional medium

7. On Air Promotion Radio promo to run on the airwaves of Radio 1 FM 91 – Duration: 30 seconds – Frequency: 7 spots in a day – 8 th October till 12 th October Promo time slots are as following: 2 spots from 7:00 – 10:00 am 3 spots from 1:00 – 5:00 pm 2 spots from 8:00 – 10:00 pm

8. On Air Promotion RJs of FM91 to promote the cause and the special awareness show during their shows – Frequency: Twice per hour – 8 th October till 12 th October Proposed shows are: -Head Over Heels with RJ Rabia, Sophie & Fatima -Munch on Lunch with Beenish - Morning Fix show

9. Digital Promotion Facebook (Over +51,000 fans) – The campaign will be promoted through Radio 1 FM 91’s Facebook fan page – Daily status updates – Artwork along with details about the competition will be uploaded thrice a week – Sponsor brand’s logo to appear in the artwork made for the campaign Direct Emailer – Promotional e-mailers will be sent out to a large database of listeners and clients creating awareness and interest in the competition. – Exclusive art work will be created for the competition – Database has over +600,000 recipients – E-Mailers to be sent once every 2 days

10. THANK YOU