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Marketing Mix Price Product PlacePromotion Image of the ProductPackaging.

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Presentation on theme: "Marketing Mix Price Product PlacePromotion Image of the ProductPackaging."— Presentation transcript:

1 Marketing Mix Price Product PlacePromotion Image of the ProductPackaging

2 Effective Marketing Mix Must recognise the importance of all 4 elements (as well as the packaging and the image of the product) Altering one element may very well impact on the others There must be balance in the mix

3 the Product is the item that is made or service that is provided. It must meet customer’s needs influences all other elements of the Marketing Mix

4 Products?? COREACTUAL AUGMENTED Type of productAdditional requirements from the actual product Added features/extras Basic good“Our Final Product” eg what it looks like … Improvements eg guarantees eg FridgeHotpoint Larder Fridge Hotpoint Larder Fridge with 3 year warranty

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